Hybrid Marketing Data Analyst — Insights & Dashboards

UC San Diego Health; San Diego (CA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

UC San Diego Health Marketing and Communication (MarCom) is seeking a Marketing Data Analyst to serve as a key resource responsible for analyzing and interpreting marketing performance data. This role will enable MarCom to make data-driven decisions that improve patient acquisition, optimize campaign performance, and enhance consumer engagement.

The analyst will partner with teams to deliver actionable insights, develop dashboards, and evaluate campaign effectiveness across multiple digital

Qualifications

• Seven (7) years of related experience, education/training, OR a Bachelor’s degree in related area plus three (3) years of related experience/training.
• Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.
• Thorough knowledge of the campus and / or medical center products and services.
• Thorough analytical and written communication skills.
• Thorough knowledge of marketing mediums and funding sources.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Strong project management skills.
• Strong interpersonal communication and political acumen skills.
• Strong skills in event and media activities management.
• Experience with Adobe Analytics products.
• Experience in market research and competitive analysis.
• Strong analytical and problem-solving skills.
• Experience with digital marketing performance metrics and reporting.
• Proficiency in data visualization tools and dashboard creation (e.g., Power BI, Tableau, Looker).
• Strong written and verbal communication skills.

Responsibilities

• Advise MarCom during the implementation of Adobe CJA
• Extract, analyze, and interpret data from multiple marketing platforms and systems
• Provide actionable insights and recommendations to support business strategies and objectives
• Measure the effectiveness of marketing and communications campaigns
• Identify opportunities for improved patient acquisition, retention, and market penetration
• Conduct market research, including competitive analysis, to assess trends and brand positioning
• Develop dashboards, reports, and presentations to communicate insights clearly to stakeholders
• Monitor and optimize performance across digital marketing channels
• Collaborate with cross-functional teams to support data-driven decision-making

Skills

Data analysis

Data storytelling

Project management

Communication

Education

Bachelor’s degree in related area

Tools

Adobe Analytics

Power BI

Tableau

Looker

Microsoft Dynamics 365

Salesforce

SEMRush

Sprout Social

Google My Business

Job description

UC San Diego Health Marketing and Communication (MarCom) is seeking a Marketing Data Analyst to serve as a key resource responsible for analyzing and interpreting marketing performance data. This role will enable MarCom to make data-driven decisions that improve patient acquisition, optimize campaign performance, and enhance consumer engagement.

The analyst will partner with teams to deliver actionable insights, develop dashboards, and evaluate campaign effectiveness across multiple digital