Hybrid Insights & Knowledge Lead — Market Research

Georgia-Pacific LLC; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Georgia-Pacific LLC is seeking an experienced Insights & Knowledge team member for the Retail Tissue, Tissue, Towel & Napkin business in Atlanta. You will lead primary market research projects using qualitative and quantitative methods, guiding brands such as Quilted Northern, Angel Soft, Brawny, Sparkle, and Vanity Fair with actionable insights.

Reporting to the Senior Director of Retail TTN Insights & Knowledge, you will partner with cross-functional teams, manage multi-phase learning plans,

Qualifications

• Bachelor's degree in a relevant field.
• 5 years of hands-on experience generating market insights.
• Experience executing market research learning plans and managing projects.
• Experience working with research vendors.
• Willing to travel at least 20% of the time.

Responsibilities

• Lead primary market research projects using qualitative and quantitative methods.
• Synthesize learnings into actionable, value-generating insights.
• Serve as a strategic partner to the business team.
• Develop multi-phase learning plans at varying levels of investment.
• Disseminate insights to key stakeholders and support decision making.

Skills

Market insights

Research leadership

Vendor management

Cross-functional collaboration

Storytelling

Education

Bachelor's degree

Tools

Qualtrics

Job description

Georgia-Pacific LLC is seeking an experienced Insights & Knowledge team member for the Retail Tissue, Tissue, Towel & Napkin business in Atlanta. You will lead primary market research projects using qualitative and quantitative methods, guiding brands such as Quilted Northern, Angel Soft, Brawny, Sparkle, and Vanity Fair with actionable insights.

Reporting to the Senior Director of Retail TTN Insights & Knowledge, you will partner with cross-functional teams, manage multi-phase learning plans,