Hybrid GTM Launch Programs Manager

WebHosting; New York (NY); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Fertility and adoption benefits

Supplemental insurance plans

Headspace mindfulness app

Global Employee Assistance Program

Retirement with employer match

Flexible paid time off

12 weeks paid parental leave

Employee donation match

ERGs

Dog-friendly workplace

Free lunch and snacks

Private rooftop

Hack week twice per year

Job summary

Squarespace is seeking a Marketing Programs Manager to own the go-to-market launch process end to end, aligning PMM, Product, Growth, and channel teams for clear, coordinated launches from product release to post-launch follow‑through.

This hybrid role is based in New York, reports to Marketing Strategy & Operations, and emphasizes repeatable GTM playbooks and scalable processes for future launches.

Responsibilities

• Own GTM launch lifecycle – from identifying upcoming product releases, through go-live execution, to post-launch coordination and retros
• Partner closely with the GTM leads to translate strategy into action
• Build and maintain launch workback schedules, ensuring every cross-functional dependency is identified and tracked well in advance
• Lead launch kickoffs and recurring syncs across PMM, Product, Channel teams, Analytics, and Creative – owning the agenda, capturing decisions, and driving follow-through
• Serve as the central point of contact for launch status: proactively surface risks and blockers and drive resolution before they impact timelines
• Coordinate post-launch activities including performance readouts, internal communications, and issue escalation
• Build and iterate on cross-functional GTM playbooks and launch templates that make each subsequent launch faster and more consistent
• Identify gaps in our current launch process and drive improvements in how we scope, plan, and execute
• Maintain RACI documentation and operating model resources for the Marketing org
• Partner with the broader Marketing Strategy & Operations team on tooling, workflow improvements, and cross-team program coordination

Job description

Squarespace is seeking a Marketing Programs Manager to own the go-to-market launch process end to end, aligning PMM, Product, Growth, and channel teams for clear, coordinated launches from product release to post-launch follow‑through.

This hybrid role is based in New York, reports to Marketing Strategy & Operations, and emphasizes repeatable GTM playbooks and scalable processes for future launches.