Hybrid Growth Marketing Manager – 12-Month

Wood Mackenzie Inc.; Houston (TX); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Wood Mackenzie, a global leader in energy analytics, seeks a campaign marketer for a 12-month fixed-term role on the B2B Growth Marketing team. You will own end-to-end campaign management spanning audience strategy, planning, orchestration, channel optimization, journey management, and sales interlock.

Collaborate with sales, product marketing, content, digital, and operations to drive audience growth and pipeline, using data-driven testing and A/B experiments to refine tactics.

Qualifications

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills with multiple priorities.
• Experience coordinating cross-functional teams from briefing to execution.
• Familiarity with marketing automation and CRM platforms (Salesforce, Pardot, Marketo, HubSpot).
• Experience supporting webinars, virtual events, lead gen programs, or customer marketing.

Responsibilities

• Own audience campaign strategy and briefs with objectives, audience, messaging and outcomes.
• Lead campaign planning across channels, budgeting, and timeline management.
• Drive journey management, emails, landing pages, and nurture programs.
• Coordinate sales interlock and track KPIs (MQLs, SALs, pipeline).

Skills

Integrated B2B campaigns

Project management

Cross-functional teams

Marketing automation

Lead generation

Webinars

Communications

Deadline-driven

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Pardot

Marketo

HubSpot

Job description

Wood Mackenzie, a global leader in energy analytics, seeks a campaign marketer for a 12-month fixed-term role on the B2B Growth Marketing team. You will own end-to-end campaign management spanning audience strategy, planning, orchestration, channel optimization, journey management, and sales interlock.

Collaborate with sales, product marketing, content, digital, and operations to drive audience growth and pipeline, using data-driven testing and A/B experiments to refine tactics.