Growth Marketing Manager - Natural Resources

Wood Mackenzie Inc.; Houston (TX); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Wood Mackenzie, a global leader in energy analytics, seeks a campaign marketer for a 12-month fixed-term role on the B2B Growth Marketing team. You will own end-to-end campaign management spanning audience strategy, planning, orchestration, channel optimization, journey management, and sales interlock.

Collaborate with sales, product marketing, content, digital, and operations to drive audience growth and pipeline, using data-driven testing and A/B experiments to refine tactics.

Qualifications

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills with multiple priorities.
• Experience coordinating cross-functional teams from briefing to execution.
• Familiarity with marketing automation and CRM platforms (Salesforce, Pardot, Marketo, HubSpot).
• Experience supporting webinars, virtual events, lead gen programs, or customer marketing.

Responsibilities

• Own audience campaign strategy and briefs with objectives, audience, messaging and outcomes.
• Lead campaign planning across channels, budgeting, and timeline management.
• Drive journey management, emails, landing pages, and nurture programs.
• Coordinate sales interlock and track KPIs (MQLs, SALs, pipeline).

Skills

Integrated B2B campaigns

Project management

Cross-functional teams

Marketing automation

Lead generation

Webinars

Communications

Deadline-driven

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Pardot

Marketo

HubSpot

Job description

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action

Role Purpose

We are seeking a results-driven and highly organised campaign marketer to join our B2B Growth Marketing team on a 12 month fixed-term basis. This role is responsible for coordinating and delivering integrated marketing campaigns that support audience growth, customer expansion, and commercial objectives across Wood Mackenzie’s Natural Resources portfolio. Working closely with the Marketing Director, you will take ownership of campaign management across its full lifecycle - spanning audience strategy, campaign planning and orchestration, channel optimisation, journey management, and sales interlock. You will collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyer’s journey.

Key Responsibilities

• Audience Campaign Strategy (Know Your Customer) Develop and maintain audience campaign strategies rooted in a deep understanding of target personas, buyer needs, and whitespace opportunities. Own the creation and management of campaign briefs, ensuring all stakeholders are aligned on objectives, audience, messaging, and expected outcomes before campaign activation. Define and refine campaign messaging in partnership with product marketing and content teams to ensure relevance, differentiation, and resonance across segments.
• Campaign Management (Operational, Programmatic & Analytical) Own campaign goals, KPIs, and budget management - setting clear success metrics and tracking spend and performance against agreed targets throughout the campaign lifecycle. Lead campaign planning and orchestration across integrated channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows - ensuring all workstreams are coordinated and delivered on time. Drive channel planning and optimisation, partnering with digital marketing and media teams to manage paid acquisition, improve targeting into ICP audiences, and continuously refine tactics through A/B testing, segmentation, and data-driven iteration. Own journey management, overseeing campaign setup and deployment activities including emails, landing pages, nurture programmes, audience lists, and campaign assets to ensure a seamless buyer experience. Manage stakeholder interlock and communication - coordinating cross-functional teams, facilitating regular campaign reviews, and ensuring alignment with sales, marketing operations, and leadership throughout campaign delivery. Provide consistent status reporting, monitoring campaign execution and performance in real time, surfacing risks, dependencies, and optimisation opportunities, and delivering regular performance updates to key stakeholders.
• Sales Interlock Work closely with sales and lead management teams to ensure effective lead routing, follow-up, and campaign readiness. Support leads and pipeline reporting, tracking and analysing campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution - using insights to inform post-campaign reviews and future planning. Partner with Marketing Operations to maintain campaign governance, lead management processes, and data quality standards.
• Third-Party Partnership Management Coordinate the execution of third-party marketing activities, including webinars, sponsored content, content syndication, and event partnerships. Manage delivery logistics, follow-up processes, and lead handoff in collaboration with event operations and sales teams to maximise ROI from third-party channels.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• Experience coordinating cross-functional teams and managing campaign delivery from briefing through to execution.
• Familiarity with marketing automation and CRM platforms such as Salesforce, Pardot, Marketo, HubSpot, or equivalent.
• Experience supporting webinars, virtual events, lead generation programmes, or customer marketing initiatives.
• Strong attention to detail and a commitment to execution excellence.
• Excellent communication and stakeholder management skills.
• Ability to work independently while collaborating effectively across global, matrixed teams.
• Comfortable working in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Experience supporting B2B marketing campaigns within Natural Resources, Energy, Commodities, Financial Services, SaaS, Technology, or related sectors.
• Basic understanding of funnel metrics and pipeline acceleration tactics, with a willingness to develop this knowledge further.
• Knowledge of marketing operations processes, lead management workflows, and campaign automation.
• Experience using project management platforms such as Asana, Monday.com, Wrike, or similar.
• Experience working within global marketing organisations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Expectations

This is a hybrid role and the successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment, though this may be subject to change. As this is a global role, occasional flexibility in working hours may be required to support international teams, programmes, and events. Given the fixed-term nature of this role, the successful candidate will be expected to onboard quickly, demonstrate initiative, and sustain delivery momentum with minimal handover time.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.