Hybrid Event Marketing Strategist — Growth & Engagement

ICF; Reston (VA); Hybrid; USD 74,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ICF is seeking an Event Marketing Specialist to drive growth through virtual and in-person events, including tradeshows, client events, webinars, and sponsorships. You’ll work with marketing and business leaders to align messaging with growth goals and develop integrated event plans that maximize visibility and audience engagement.

The role sits on the corporate marketing team in Reston, VA, with a hybrid work arrangement.

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in event planning or marketing and communications related to event planning.
• Willing and able to travel up to 10% annually (domestically).

Responsibilities

• Plan and execute virtual and in-person events, including tradeshows, sponsorships, client events, and webinars.
• Partner with marketing and business leaders to align event strategies, messaging, and audience engagement with broader business priorities and growth goals.
• Develop integrated event marketing plans, including promotional activities, branded materials, and attendee communications.
• Manage event execution from planning through post-event follow-up, including timelines, budgets, vendors, exhibit coordination, registration, and onsite logistics.
• Advise internal stakeholders on event strategy and opportunities to maximize visibility, engagement, and overall business impact.
• Support the development and continuous improvement of event marketing best practices, processes, templates, and self-service tools to help scale event execution and improve consistency across teams.
• Coordinate across internal teams, speakers, partners, and vendors to deliver consistent, high-quality event experiences.
• Track and analyze event and sponsorship performance metrics and recommend improvements for future marketing efforts.
• Maintain records for event budgets, contracts, timelines, and post-event reporting.

Skills

Event planning

Audience engagement

Cross-team collaboration

Communication

Organizational skills

Attention to detail

Education

Bachelor’s degree

Tools

Marketo

GotoWebinar

Zoom

WebEx

Eventbrite

Cvent

Job description

ICF is seeking an Event Marketing Specialist to drive growth through virtual and in-person events, including tradeshows, client events, webinars, and sponsorships. You’ll work with marketing and business leaders to align messaging with growth goals and develop integrated event plans that maximize visibility and audience engagement.

The role sits on the corporate marketing team in Reston, VA, with a hybrid work arrangement.