Event Marketing Specialist

ICF Olson; Reston (VA); Hybrid; USD 78,000 - 125,000; Full time

Job summary

ICF is hiring an Event Marketing Specialist to fuel growth across energy, environment, and infrastructure markets from our Reston, VA headquarters. You will plan and execute virtual and in-person events, partnering with marketing and business leaders to align messaging with growth goals.

Responsibilities include end-to-end event management, attendee communications, budget tracking, and post-event analysis. The role requires a minimum of 3+ years in event planning and travel up to 10%

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in event planning, or marketing and communications related to event planning.
• Willing and able to travel up to 10% annually (domestically).
• Experience with platforms such as Marketo, GotoWebinar, Zoom, WebEx, Eventbrite, Cvent, or similar.

Responsibilities

• Plan and execute virtual and in-person events, including tradeshows, sponsorships, client events, and webinars.
• Partner with marketing and business leaders to align event strategies, messaging, and audience engagement with broader business priorities and growth goals.
• Develop integrated event marketing plans, including promotional activities, branded materials, and attendee communications.
• Manage event execution from planning through post-event follow-up, including timelines, budgets, vendors, exhibit coordination, registration, and onsite logistics.
• Advise internal stakeholders on event strategy and opportunities to maximize visibility, engagement, and overall business impact.
• Support the development and continuous improvement of event marketing best practices, processes, templates, and self-service tools to help scale event execution and improve consistency across teams.
• Coordinate across internal teams, speakers, partners, and vendors to deliver consistent, high-quality event experiences.
• Track and analyze event and sponsorship performance metrics and recommend improvements for future marketing efforts.
• Maintain records for event budgets, contracts, timelines, and post-event reporting.

Skills

Event planning

Marketing communications

Communication skills

Collaboration

Education

Bachelor's degree

Tools

Marketo

GotoWebinar

Zoom

WebEx

Eventbrite

Cvent

Job description

We’re hiring an Event Marketing Specialist to fuel our continued business growth across our energy, environment, and infrastructure markets. Reporting to the Senior Marketing Manager, the Event Marketing Specialist will help tell our story through virtual and in-person events, including tradeshows, client events, webinars, and more. We’re not a typical consulting firm, so we’re not looking for a typical Event Marketing Specialist. We’re looking for someone who knows how to turn events into meaningful brand and business opportunities and create experiences that strengthen client relationships, elevate ICF’s market presence, and support growth across priority markets. You’ll help bring campaigns to life through strategic planning, seamless execution, and compelling event marketing that connects with the right audiences. This position sits on ICF’s corporate marketing team in the campaign strategy function and partners closely with our energy, environment and infrastructure business teams to align messaging, market priorities, and growth goals. This is a hybrid role based in our global headquarters in Reston, VA.

What you will do:

Plan and execute virtual and in-person events, including tradeshows, sponsorships, client events, and webinars. Partner with marketing and business leaders to align event strategies, messaging, and audience engagement with broader business priorities and growth goals. Develop integrated event marketing plans, including promotional activities, branded materials, and attendee communications. Manage event execution from planning through post-event follow-up, including timelines, budgets, vendors, exhibit coordination, registration, and onsite logistics. Advise internal stakeholders on event strategy and opportunities to maximize visibility, engagement, and overall business impact. Support the development and continuous improvement of event marketing best practices, processes, templates, and self-service tools to help scale event execution and improve consistency across teams. Coordinate across internal teams, speakers, partners, and vendors to deliver consistent, high-quality event experiences. Track and analyze event and sponsorship performance metrics and recommend improvements for future marketing efforts. Maintain records for event budgets, contracts, timelines, and post-event reporting.

Minimum Qualifications:

Bachelor’s degree required. 3+ years of experience in event planning, or marketing and communications related to event planning. Willing and able to travel up to 10% annually (domestically).

Preferred Skills/Experience:

Experience with platforms such as Marketo, GotoWebinar, Zoom, WebEx, Eventbrite, Cvent, or similar.

Professional Skills:

Passion for finding new and creative ways to engage an audience. Ability to work across teams and departments in a highly collaborative way. Strong communication, organizational and interpersonal skills. Energetic, self-starter and resourceful problem solver. Attention to detail with the ability to work on multiple tasks at once.

Working at ICF

Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read ourEEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please [e-mail] we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more aboutworkplacediscriminationrights or our benefit offerings which are included in theTransparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range

$73,770.00 - $125,408.00 Reston, VA (VA30)

About ICF

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.