Growth-Focused Event Marketing Coordinator (Hybrid)

Bisnow; New York (NY); Hybrid; USD 60,000 - 67,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401K Profit Sharing Plan

Flexible Spending Account

Health Savings Account

Unlimited Vacation Days

Pet Friendly Offices

Referral Bonus Program

Job summary

Bisnow in New York is seeking a Marketing Coordinator to drive brand presence, messaging, and revenue opportunities. You will collaborate with tech, production, event coordination, editorial and sales to promote our products and connect the CRE industry.

This is a hybrid role, in-office three days a week at 123 William Street. You will lead event marketing across top markets, analyze data with tools like Iterable and Google Analytics, and help optimize campaigns to drive attendance and inbound

Qualifications

• Must have 1 - 3 years of marketing experience in media, live events or a digital role.
• Must have experience in high volume email marketing, ideally focused on event promotion or other promotional campaigns.
• Experience building, optimizing and reporting on multichannel marketing campaigns.
• Strong excel and analytical skills.
• Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
• Team-oriented, but able to work independently.
• Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.

Responsibilities

• Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
• Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
• Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
• Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
• Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.

Skills

Marketing experience

Email marketing

Multichannel campaigns

Excel analytics

Independent worker

Team collaboration

Iterable knowledge

Tools

Iterable

Google Analytics

Canva

Job description

Bisnow in New York is seeking a Marketing Coordinator to drive brand presence, messaging, and revenue opportunities. You will collaborate with tech, production, event coordination, editorial and sales to promote our products and connect the CRE industry.

This is a hybrid role, in-office three days a week at 123 William Street. You will lead event marketing across top markets, analyze data with tools like Iterable and Google Analytics, and help optimize campaigns to drive attendance and inbound