Strategic Event Marketing Lead - Hybrid Reston

ICF Olson; Reston (VA); Hybrid; USD 78,000 - 125,000; Full time

Job summary

ICF is hiring an Event Marketing Specialist to fuel growth across energy, environment, and infrastructure markets from our Reston, VA headquarters. You will plan and execute virtual and in-person events, partnering with marketing and business leaders to align messaging with growth goals.

Responsibilities include end-to-end event management, attendee communications, budget tracking, and post-event analysis. The role requires a minimum of 3+ years in event planning and travel up to 10%

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in event planning, or marketing and communications related to event planning.
• Willing and able to travel up to 10% annually (domestically).
• Experience with platforms such as Marketo, GotoWebinar, Zoom, WebEx, Eventbrite, Cvent, or similar.

Responsibilities

• Plan and execute virtual and in-person events, including tradeshows, sponsorships, client events, and webinars.
• Partner with marketing and business leaders to align event strategies, messaging, and audience engagement with broader business priorities and growth goals.
• Develop integrated event marketing plans, including promotional activities, branded materials, and attendee communications.
• Manage event execution from planning through post-event follow-up, including timelines, budgets, vendors, exhibit coordination, registration, and onsite logistics.
• Advise internal stakeholders on event strategy and opportunities to maximize visibility, engagement, and overall business impact.
• Support the development and continuous improvement of event marketing best practices, processes, templates, and self-service tools to help scale event execution and improve consistency across teams.
• Coordinate across internal teams, speakers, partners, and vendors to deliver consistent, high-quality event experiences.
• Track and analyze event and sponsorship performance metrics and recommend improvements for future marketing efforts.
• Maintain records for event budgets, contracts, timelines, and post-event reporting.

Skills

Event planning

Marketing communications

Communication skills

Collaboration

Education

Bachelor's degree

Tools

Marketo

GotoWebinar

Zoom

WebEx

Eventbrite

Cvent

Job description

ICF is hiring an Event Marketing Specialist to fuel growth across energy, environment, and infrastructure markets from our Reston, VA headquarters. You will plan and execute virtual and in-person events, partnering with marketing and business leaders to align messaging with growth goals.

Responsibilities include end-to-end event management, attendee communications, budget tracking, and post-event analysis. The role requires a minimum of 3+ years in event planning and travel up to 10%