Hybrid Employer Brand & Content Specialist

Strategas Securities; Wisconsin; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Baird’s Talent Acquisition team is seeking an Employer Brand Specialist to bring the firm’s story, culture and employee experience to life through compelling content and targeted recruitment marketing. This hybrid Milwaukee-based role combines content creation, digital experiences and advocacy to expand awareness among priority talent audiences.

You will partner with Marketing, HR Communications and business teams to deliver brand-aligned campaigns, measure impact with analytics tools and

Qualifications

• Minimum of one year of experience in employer brand, marketing, communications, social media or creative design.
• Strong writing, editing and storytelling skills with the ability to translate business and employee stories into clear, engaging content for different audiences and channels.
• Experience developing and executing social media or digital content strategies, including content planning and channel management.
• Experience working with Talent Acquisition technology, such as a candidate relationship management platform, applicant tracking system or website content management system, preferred.

Responsibilities

• Serve as system administrator for the Beamery CRM, overseeing governance, data quality, automation and campaigns.
• Lead strategy and maintenance of bairdcareers.com and manage the Happy Dance CMS.
• Execute social media strategy highlighting culture and opportunities; create, curate and publish content across channels.
• Develop and optimize recruitment marketing, SEO/SEA to drive qualified traffic and awareness.
• Collaborate with Talent Acquisition, Marketing & Communications and vendor partners to deliver results and support the employee advocacy program.

Skills

Employer brand

Content writing

Social media strategy

Data analytics

Project management

Interpersonal skills

Storytelling

Education

Bachelor’s degree in marketing or related field

Tools

Beamery CRM

Happy Dance CMS

Google Analytics

Power BI

Adobe Creative Cloud

Canva

Adobe Premiere Pro

Riverside

Job description

Baird’s Talent Acquisition team is seeking an Employer Brand Specialist to bring the firm’s story, culture and employee experience to life through compelling content and targeted recruitment marketing. This hybrid Milwaukee-based role combines content creation, digital experiences and advocacy to expand awareness among priority talent audiences.

You will partner with Marketing, HR Communications and business teams to deliver brand-aligned campaigns, measure impact with analytics tools and