Employer Brand Specialist

Robert W. Baird; Milwaukee (WI); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work model

Job summary

Baird’s Milwaukee office is seeking an Employer Brand Specialist to bring the firm’s story, culture and employee experience to life through compelling content and targeted recruitment marketing. This hybrid role offers three days in the office and two days remote.

You will own Beamery CRM governance, manage bairdcareers.com, lead social media campaigns, produce candidate-centered content, and partner with Talent Acquisition and Marketing to measure impact with Google Analytics and Power BI.

Qualifications

• Minimum of one year of experience in employer brand, marketing, communications or creative design.
• Strong writing, editing and storytelling skills with the ability to translate business and employee stories into clear, engaging content for different audiences and channels.
• Experience developing and executing social media or digital content strategies, including content planning and channel management.
• Experience working with Talent Acquisition technology, such as a candidate relationship management platform, applicant tracking system or website content management system, preferred.
• Creative thinking, a strong eye for design and experience creating brand-aligned graphics in Canva and Adobe Creative Cloud Suite.
• Experience planning, capturing and editing short-form video content using tools such as Adobe Premiere Pro and Riverside.
• Comfort using data and analytics to evaluate performance, identify insights and recommend improvements.
• Strong project management and organizational skills with the ability to prioritize multiple projects, manage details and deadlines and collaborate effectively in a fast-paced environment.
• Strong interpersonal and consulting skills with the ability to build relationships, communicate clearly and influence partners across levels and functions.
• Bachelor’s degree in marketing, human resources, communications or a related field, or equivalent experience

Responsibilities

• Oversee Beamery governance, data quality and automation.
• Maintain and improve bairdcareers.com and Happy Dance CMS content.
• Lead social media strategy to showcase culture and career opportunities.
• Create and publish candidate- and employee-centered content across social media and web properties.
• Develop and optimize recruitment marketing; manage paid and organic campaigns.
• Manage presence across LinkedIn, Glassdoor, Handshake and emerging channels; create campaign assets.
• Establish employer brand measurement framework and reporting.
• Deliver quarterly reporting and annual employer brand review using GA and Power BI.
• Use data, SEO and GEO/AI practices to optimize campaigns and content discovery.
• Build partnerships across Talent Acquisition, Marketing & Communications and HR.
• Lead the Employee Brand Intern to grow advocacy and toolkits.
• Consult with recruiters and leaders to tailor employer brand solutions.
• Manage projects from concept to launch and mentor the TA Intern.

Skills

Employer branding

Content creation

Social media management

Video production

Analytics / GA

Graphic design

Education

Bachelor’s degree in marketing, communications or related field

Tools

Beamery CRM

Happy Dance CMS

Google Analytics

Power BI

Adobe Creative Cloud

Canva

Premiere Pro

Riverside

Job description

About the Role:

Baird’s Talent Acquisition team is dedicated to attracting exceptional talent and supporting the firm’s mission to be a best place to work. As an Employer Brand Specialist, you will bring Baird’s story, culture and employee experience to life through compelling content, engaging digital experiences and targeted recruitment marketing strategies. Your creative storytelling, collaborative partnerships and data-driven insights will help expand awareness among priority talent audiences, strengthen Baird’s employer brand and foster a firmwide culture of recruiting.

This hybrid position is based in our Milwaukee office, with the flexibility to work three days per week in the office and two days remotely.

The Impact You’ll Make:

System Administration and Digital Candidate Experience:

• Serve as system administrator and subject matter expert for the Beamery Candidate Relationship Management platform, overseeing governance, user support, data quality, automation, customized flows, campaigns and talent community newsletters

• Lead the strategy, maintenance and continuous improvement of bairdcareers.com while administering the Happy Dance content management system and ensuring content is accurate, accessible, engaging and aligned with the Baird brand

Social Media, Content and Recruitment Marketing:

• Execute the Talent Acquisition social media strategy by defining priority audiences, channel goals, content themes and campaign plans that showcase Baird’s culture, employee experience and career opportunities

• Create, curate and publish candidate- and employee-centered content across social media and web properties, including copywriting, graphic design, photography coordination and video production

• Develop and optimize paid and organic recruitment marketing, search engine marketing and search engine optimization strategies that increase awareness, reach priority talent audiences and drive qualified candidate traffic

• Manage Baird’s presence across LinkedIn, Glassdoor, Handshake and emerging channels while creating consistent, accessible and brand-aligned campaign assets, templates and candidate marketing materials

Insights, Measurement and Optimization:

• Establish Baird’s employer brand measurement framework, including success metrics, benchmarks and methods for evaluating reputation, campaign performance and channel effectiveness

• Deliver quarterly reporting and an annual employer brand review using tools such as Google Analytics and Power BI to highlight trends, results and recommended next steps

• Use performance insights, UTM tracking, audience segmentation, SEO techniques and emerging GEO and AEO practices to launch and optimize attraction campaigns and strengthen content discovery

Partnerships, Advocacy and Influence:

• Build trusted partnerships across Talent Acquisition, Marketing & Communications, HR Communications, business teams and employer brand vendors to align priorities and deliver results

• Partner with the Employer Brand Intern to lead the employee advocacy program by growing a network of brand advocates and developing toolkits, content and training that help associates share authentic Baird stories

• Consult with recruiters and business leaders to understand hiring priorities and develop targeted employer brand and recruitment marketing solutions

• Manage projects from concept through launch, including timelines, reviews and vendor deliverables, while providing day-to-day direction, coaching and project support to the Talent Acquisition Intern

What You’ll Bring to Baird:

• Minimum of one year of experience in employer brand, marketing, communications, social media or creative design

• Strong writing, editing and storytelling skills with the ability to translate business and employee stories into clear, engaging content for different audiences and channels

• Experience developing and executing social media or digital content strategies, including content planning and channel management

• Experience working with Talent Acquisition technology, such as a candidate relationship management platform, applicant tracking system or website content management system, preferred

• Creative thinking, a strong eye for design and experience creating brand-aligned graphics in Canva and Adobe Creative Cloud Suite

• Experience planning, capturing and editing short-form video content using tools such as Adobe Premiere Pro and Riverside

• Comfort using data and analytics to evaluate performance, identify insights and recommend improvements

• Strong project management and organizational skills with the ability to prioritize multiple projects, manage details and deadlines and collaborate effectively in a fast-paced environment

• Strong interpersonal and consulting skills with the ability to build relationships, communicate clearly and influence partners across levels and functions

• Bachelor’s degree in marketing, human resources, communications or a related field, or equivalent experience

Compensation and Benefits:

• Compensation and bonus are commensurate with experience, performance and/or firm profitability

• You’ll have the opportunity to advance your career while enjoying our comprehensive benefits designed for your life, career and future.

Baird is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.

Note to External Recruiters / Search Firms: Baird does not accept unsolicited resumes and will not compensate for any placement resulting from such submissions. Any unsolicited resumes received will not be treated as valid applications.