Analytics-Driven SMS & Email Campaign Lead

Uniting Holding; Vancouver (WA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Impact Scale is a fast-growing fintech and performance marketing company redefining how lead generation and data monetization operate. We are hiring a Campaign & Analytics Manager to join our core campaign team and help us optimize and scale high-volume SMS and email initiatives.

This role is execution-focused, driving optimization and results. You will manage daily campaigns, analyze data to boost ROI, and run A/B tests across segments to improve engagement.

Qualifications

• 2–5 years of experience in performance marketing, outbound campaigns, or direct response ops.
• Hands-on with SMS/email campaigns.
• Data-focused mindset with strong proficiency in spreadsheets and campaign analytics.
• Deep understanding of outbound KPIs: EPC, ROI, CTR, deliverability, etc.
• Driven, organized, and comfortable working in a fast-paced environment.
• Local to Vancouver, WA and available for in-office collaboration 3 days per week.

Responsibilities

• Manage daily SMS and email campaigns, including launch, monitoring, and performance tuning.
• Analyze campaign data to improve ROI, conversion rates, and engagement metrics.
• Execute A/B and multivariate tests on list segments, timing, and content blocks.
• Optimize lead lists based on past engagement and conversion data.
• Monitor deliverability, CTRs, and inboxing across providers.
• Maintain campaign reporting, performance dashboards, and testing logs.
• Collaborate with other campaign managers to share insights and scale winning strategies.
• Operate in a high-volume, performance-based environment where margin matters.

Skills

Campaign analytics

SMS campaigns

Email campaigns

Outbounce KPIs

Tools

Campaign scripting tools

Automation platforms

Data workflows

Job description

Impact Scale is a fast-growing fintech and performance marketing company redefining how lead generation and data monetization operate. We are hiring a Campaign & Analytics Manager to join our core campaign team and help us optimize and scale high-volume SMS and email initiatives.

This role is execution-focused, driving optimization and results. You will manage daily campaigns, analyze data to boost ROI, and run A/B tests across segments to improve engagement.