Hybrid eCommerce Content Specialist - Kay

Signet Jewelers; Irving (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Signet Jewelers is the world’s largest retailer of diamond jewelry, with brands including Kay Jewelers, Zales, and Jared. The Content Specialist will craft, manage, and optimize digital content across Kay & Kay Outlet websites to attract and convert customers.

Collaborating with Marketing, UX, and Social teams, you’ll ensure cohesive messaging and timely updates. Daily audits and content testing will support a strong omni-channel presence.

Qualifications

• Bachelor’s degree in business or related field.
• 1–2+ years in a content marketing/digital marketing role.
• Experience with CMS and e-commerce platforms preferred.

Responsibilities

• Research, plan, create, build, and launch content for Kay & Kay Outlet websites to drive discovery and conversion.
• Manage, update, and create organic content to improve Google search rankings; coordinate with SEO and agencies.
• Govern 3rd party marketing tools to listen, learn, and improve customer experience.
• Collaborate with eMerchandising to create product categories and launch new brands/collections.
• Audit the Kay and Kay Outlet websites daily; report issues and participate in testing.
• Work with creative services to develop on-brand content that competes in the marketplace.
• Analyze content impact and use data for future planning.

Skills

content marketing

digital marketing

Education

Bachelor's degree in business or related field

Tools

SAP Hybris

Smart Edit CMS

BazaarVoice Ratings & Reviews

Adobe Experience Platform

Adobe Analytics

Jira

Job description

We have many opportunities available on our other career site pages. Click here to link to our careers page!

Signet Jewelers is the world’s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio and video materials for all websites that will work to develop new customers and benefit the current.

This person will work closely with the Marketing team to deliver content that meets the brand expectations. The Specialist will also consult regularly with the user experience team, the digital marketing team, and the social media team to ensure they are aware of any new content that has been developed and coordinate to ensure messages in market are cohesive across channel.

The role is responsible for weekly SEO enhancements based on direction from the Search Team and Third-Party agencies.

1. Research. plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion. Ensure content and product marketed across digital marketing channels is cohesive and omni-channel.


2. Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines. Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmarks.


3. Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers.


4. Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.


5. Perform regular audits of the Kay and Kay Outlet websites. Ensure websites are functioning accordingly, each day. Escalate and submit tickets for issues that occur on the websites. Participate in release and general UAT testing and approve new/enhanced functionality.


6. Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines


7. Evaluate the impact of website content and product assortments to improve customer experience. Use learned data for future planning and content development.

Education Required:

Bachelor’s degree in business or related field, preferred

Required or Acceptable Job-Related Experience:

content marketing, digital marketing

Years of Job-Related Experience Required:

1-2+ years in similar role

Technical/Other Skills Required:

(preferred but not required):

• SAP Hybris


• Smart Edit CMS or another CMS tool


• BazaarVoice Ratings & Reviews


• Adobe Experience Platform


• Adobe Analytics


• JIR