Hybrid eCommerce Content Specialist - Kay

Signet Jewelers Limited; Coppell (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Signet Jewelers Limited seeks a Content Specialist to build and maintain content across Kay & Kay Outlet sites, collaborating with Marketing, UX, and Social teams. You will drive organic search growth, ensure brand‑consistent messaging, and coordinate with third‑party tools for a cohesive customer experience.

The role requires a Bachelor’s in business or related field and 1–2+ years in content marketing or digital marketing.

Qualifications

• Bachelor’s degree in business or related field is required.
• 1–2+ years in a content or digital marketing role.
• Experience with SEO and CMS platforms preferred.
• Familiarity with analytics tools and A/B testing helpful.

Responsibilities

• Research, plan, create, launch content for Kay & Kay Outlet websites to drive engagement and conversion.
• Manage organic content and optimize for Google search rankings with SEO partners.
• Govern third‑party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy).
• Collaborate with eMerchandising to create product categories and launch new brands/collections.
• Audit Kay & Kay Outlet sites regularly and submit tickets for issues; participate in UAT and approvals.
• Work with creative teams to develop on‑brand content that resonates with customers and stands out in the marketplace.
• Evaluate content impact to inform future planning and content development.

Skills

Content marketing

Digital marketing

SEO

CMS tools

JIRA

Analytics

Education

Bachelor’s degree in business or related field

Tools

SAP Hybris

Smart Edit CMS

BazaarVoice

Adobe Experience Platform

Adobe Analytics

JIRA

Job description

We have many opportunities available on our other career site pages. Click here to link to our careers page!Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio and video materials for all websites that will work to develop new customers and benefit the current.This person will work closely with the Marketing team to deliver content that meets the brand expectations. The Specialist will also consult regularly with the user experience team, the digital marketing team, and the social media team to ensure they are aware of any new content that has been developed and coordinate to ensure messages in market are cohesive across channel.The role is responsible for weekly SEO enhancements based on direction from the Search Team and Third-Party agencies.1. Research. plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion. Ensure content and product marketed across digital marketing channels is cohesive and omni-channel.2. Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines. Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmarks.3. Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers.4. Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.5. Perform regular audits of the Kay and Kay Outlet websites. Ensure websites are functioning accordingly, each day. Escalate and submit tickets for issues that occur on the websites. Participate in release and general UAT testing and approve new/enhanced functionality.6. Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines7. Evaluate the impact of website content and product assortments to improve customer experience. Use learned data for future planning and content development.Education Required:Bachelor’s degree in business or related field, preferredRequired or Acceptable Job-Related Experience: content marketing, digital marketingYears of Job-Related Experience Required: 1-2+ years in similar roleTechnical/Other Skills Required:(preferred but not required):SAP HybrisSmart Edit CMS or another CMS toolBazaarVoice Ratings & ReviewsAdobe Experience PlatformAdobe AnalyticsJIR