Hybrid Director of Category Growth & Insights

Darigold; Meridian (ID); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Darigold seeks an experienced Director, Category Management & Insights to lead strategic planning and performance for product categories across channels. You will drive growth, profitability, and customer satisfaction via data-driven decisions, supplier partnerships and cross-functional collaboration.

The role reports one level to Marketing leadership, with a focus on category strategy, market insights, and vendor management within a hybrid work setup.

Qualifications

• Bachelor's degree in Business, Marketing or related field; MBA preferred.
• 7–14+ years of experience in category management, merchandising or buying.
• Proven track record of driving category growth and profitability.
• Strong analytical and financial acumen.
• Excellent communication, negotiation and leadership skills.

Responsibilities

• Define and execute multi-year growth strategies for assigned product categories.
• Develop good-better-best assortment strategies tailored to customer segments and channels.
• Lead category-level goals related to revenue, margin, velocity and market share.
• Analyze market trends, consumer behavior and competitive benchmarks.
• Guide SKU rationalization and portfolio optimization to balance profitability and shelf impact.
• Integrate consumer research and sales data into category planning.
• Build and maintain strategic vendor relationships.
• Lead negotiations to drive cost efficiency, innovation and supply reliability.
• Manage contracts and pricing strategies to optimize product selection.
• Partner with Product Development, Sourcing, Planning and Inventory teams.
• Align category strategies with supply chain capabilities and seasonal rhythms.
• Collaborate with Sales and Marketing to ensure effective in-store execution and promotional planning.
• Implement KPIs and metrics to monitor category performance.
• Report on sales trends, profitability, inventory health and promotional ROI.
• Make data-driven decisions to improve results and meet business objectives.

Skills

Analytical skills

Leadership

Communication & negotiation

Strategic thinking

Collaboration

Retail/CPG knowledge

Presentation to senior leadership

Vendor dynamics understanding

Merchandising analytics

Excel & PowerPoint

Education

Bachelor's degree in Business, Marketing or related field

MBA preferred

Tools

Merchandising analytics tools

Excel

PowerPoint

Job description

Darigold seeks an experienced Director, Category Management & Insights to lead strategic planning and performance for product categories across channels. You will drive growth, profitability, and customer satisfaction via data-driven decisions, supplier partnerships and cross-functional collaboration.

The role reports one level to Marketing leadership, with a focus on category strategy, market insights, and vendor management within a hybrid work setup.