Director, Category Strategy & Growth Insights

Darigold, Inc.; Meridian (ID); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

401k matching

Medical, dental & vision benefits

Parental leave

Job summary

Darigold seeks a Director, Category Management & Insights to lead strategic planning and performance optimization of product categories across channels. This role has one direct report and focuses on growth, profitability and customer satisfaction through data-driven decisions and supplier partnerships.

The candidate will analyze market trends, guide SKU rationalization, negotiate with vendors, and collaborate with Product Development, Sourcing, Planning and Marketing to ensure effective

Qualifications

• Bachelor’s degree in Business, Marketing or related field (MBA preferred).
• 7–14+ years of experience in category management, merchandising or buying.
• Proven track record of driving category growth and profitability.
• Strong analytical and financial acumen.
• Excellent communication, negotiation and leadership skills.
• Proficiency in Excel, PowerPoint and merchandising analytics tools.
• Experience in consumer-packaged goods (CPG), retail or eCommerce environments preferred.

Responsibilities

• Category Strategy & Leadership - Define and execute multi-year growth strategies for assigned product categories.
• Develop assortment strategies tailored to customer segments and channels.
• Lead category-level goals related to revenue, margin, velocity and market share.
• Market & Consumer Insights – Analyze market trends, consumer behavior and competitive benchmarks.
• Guide SKU rationalization and portfolio optimization to balance profitability and shelf impact.
• Integrate consumer research and sales data into category planning.
• Category Management Vendor & Supplier Management - Build and maintain strategic vendor relationships.
• Lead negotiations to drive cost efficiency, innovation and supply reliability.
• Manage contracts and pricing strategies to optimize product selection.
• Cross-Functional Collaboration – Partner with Product Development, Sourcing, Planning and Inventory teams.
• Align category strategies with supply chain capabilities and seasonal rhythms.
• Collaborate with Sales and Marketing to ensure effective in-store execution and promotional planning.
• Performance Monitoring – Implement KPIs and metrics to monitor category performance.
• Report on sales trends, profitability, inventory health and promotional ROI.
• Make data-driven decisions to improve results and meet business objectives.

Skills

Leadership

Analytical skills

Communication

Negotiation

Education

Bachelor's degree in Business/Marketing

MBA preferred

Tools

Excel

PowerPoint

Merch Analytics

Job description

Darigold seeks a Director, Category Management & Insights to lead strategic planning and performance optimization of product categories across channels. This role has one direct report and focuses on growth, profitability and customer satisfaction through data-driven decisions and supplier partnerships.

The candidate will analyze market trends, guide SKU rationalization, negotiate with vendors, and collaborate with Product Development, Sourcing, Planning and Marketing to ensure effective