Director of Content Marketing & Demand Gen

Thomson Reuters; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid work model

Flex My Way

Career development and growth

Mental Health Days

401k with company match

Tuition reimbursement

Paid holidays

Job summary

Thomson Reuters Corp. in the TAAP segment seeks a Director of Content Marketing to design a comprehensive content strategy that drives demand across the buyer journey.

This role balances strategy and hands-on creation, reporting to the VP of Marketing and leading a small content team. You will own the editorial roadmap, measure impact with Salesforce-led analytics, align channels and ABM priorities, and collaborate with Sales, Product, and Demand Gen.

Qualifications

• 5+ years in content marketing at director or senior manager level with 2+ years leading teams.
• Proven track record turning strategy into an executable content roadmap.
• Analytical mindset with measurement frameworks and attribution.
• Excellent writer/editor across long-form and digital formats.
• B2B, professional services, or financial services experience.
• Ability to balance strategic planning with hands-on execution.

Responsibilities

• Own the strategic content roadmap, pillars, and editorial calendar for the full funnel.
• Drive measurement and optimization with KPIs, reports, and analytics.
• Align channel strategy across email, paid, owned, earned, and advocacy.
• Align content with ABM and sales priorities; collaborate with Product teams.
• Lead and develop 2–3 content managers; write/edit hands-on when needed.
• Build cross-functional alignment with Demand Gen, Sales Enablement, and Product.

Skills

Content strategy

Demand generation

ABM

Editorial judgment

Leadership

Cross-functional collaboration

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics platforms

Job description

Thomson Reuters Corp. in the TAAP segment seeks a Director of Content Marketing to design a comprehensive content strategy that drives demand across the buyer journey.

This role balances strategy and hands-on creation, reporting to the VP of Marketing and leading a small content team. You will own the editorial roadmap, measure impact with Salesforce-led analytics, align channels and ABM priorities, and collaborate with Sales, Product, and Demand Gen.