Hybrid Digital Marketing & Media Specialist

Yeshiva University

New York (NY)

Hybrid

USD 42.000 - 45.000

Vollzeit

Vor 6 Tagen

Sei unter den ersten Bewerbenden

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Zusammenfassung

Yeshiva University is seeking a Digital Marketing and Media Coordinator to edit and optimize media across online channels. The role covers website updates, digital marketing graphics, and CMS training for Drupal.

The position supports MarComm (Graduate School) digital projects and tasks, with a possible hybrid work arrangement. Strong design, SEO, and CMS skills are essential for driving organic traffic and brand consistency.

Qualifikationen

Bachelor's degree from an accredited institution in an appropriate area of specialization.
1 year of professional experience as a graphic designer, photographer/videographer, or webmaster.
Combination of education, experience, and/or certifications may be considered.
Experience with MS Office (Word, Excel, Outlook).
Experience with Adobe Photoshop.
Familiarity with HTML, CSS, and web UX best practices.
Understanding of paid media fundamentals (Google Ads, Microsoft Ads).
Strong project management and organizational skills for multiple campaigns and deadlines.
Proficiency with social media management tools, analytics platforms, and CMSs.
Proficiency with graphic design tools (Adobe Photoshop, Canva).

Aufgaben

Builds and maintains YU marketing webpages from web requests.
Monitors social media posts and responds on behalf of YU stakeholders.
Optimizes digital marketing and revenue opportunities with internal teams.
Manages digital placements across web, social, app, and streaming ads.
Trains content editors on Drupal CMS use.
Keeps up with Drupal CMS updates to improve UX.
Maintains communication channels including website, app, and video portal.
Updates video message board and campus screens.
Engages media and influencers via social platforms.
Creates MS Forms and integrates them on the site.
Edits WordPress blogs and faculty pages.
Executes SEO updates to improve SERP visibility and rankings.
Focuses on organic search traffic vs paid ads.
Optimizes mobile and desktop pages for better UX.
Edits marketing graphics and photos for cross-platform use.
Proactively suggests branding and content strategy aligned with trends.
Updates production report weekly.
Performs strategic SEO updates for YU site.
Backups for Web Production Manager on key requests.
Manages marketing systems including HubSpot and related assets.

Kenntnisse

Social media management

Graphic design

Project management

SEO

HTML/CSS basics

UX/UI awareness

Drupal CMS

WordPress

HubSpot

Adobe Photoshop

Canva

Google Ads

Microsoft Office

Ausbildung

Bachelor's degree

Tools