Digital Marketing and Media Coordinator

Yeshiva University; New York (NY); Hybrid; USD 42,000 - 45,000; Full time

Job summary

Yeshiva University is seeking a Digital Marketing and Media Coordinator to edit and optimize media across online channels. The role covers website updates, digital marketing graphics, and CMS training for Drupal.

The position supports MarComm (Graduate School) digital projects and tasks, with a possible hybrid work arrangement. Strong design, SEO, and CMS skills are essential for driving organic traffic and brand consistency.

Qualifications

• Bachelor's degree from an accredited institution in an appropriate area of specialization.
• 1 year of professional experience as a graphic designer, photographer/videographer, or webmaster.
• Combination of education, experience, and/or certifications may be considered.
• Experience with MS Office (Word, Excel, Outlook).
• Experience with Adobe Photoshop.
• Familiarity with HTML, CSS, and web UX best practices.
• Understanding of paid media fundamentals (Google Ads, Microsoft Ads).
• Strong project management and organizational skills for multiple campaigns and deadlines.
• Proficiency with social media management tools, analytics platforms, and CMSs.
• Proficiency with graphic design tools (Adobe Photoshop, Canva).

Responsibilities

• Builds and maintains YU marketing webpages from web requests.
• Monitors social media posts and responds on behalf of YU stakeholders.
• Optimizes digital marketing and revenue opportunities with internal teams.
• Manages digital placements across web, social, app, and streaming ads.
• Trains content editors on Drupal CMS use.
• Keeps up with Drupal CMS updates to improve UX.
• Maintains communication channels including website, app, and video portal.
• Updates video message board and campus screens.
• Engages media and influencers via social platforms.
• Creates MS Forms and integrates them on the site.
• Edits WordPress blogs and faculty pages.
• Executes SEO updates to improve SERP visibility and rankings.
• Focuses on organic search traffic vs paid ads.
• Optimizes mobile and desktop pages for better UX.
• Edits marketing graphics and photos for cross-platform use.
• Proactively suggests branding and content strategy aligned with trends.
• Updates production report weekly.
• Performs strategic SEO updates for YU site.
• Backups for Web Production Manager on key requests.
• Manages marketing systems including HubSpot and related assets.

Skills

Social media management

Graphic design

Project management

SEO

HTML/CSS basics

UX/UI awareness

Drupal CMS

WordPress

HubSpot

Adobe Photoshop

Canva

Google Ads

Microsoft Office

Education

Bachelor's degree

Tools

Drupal CMS

WordPress

HubSpot

Adobe Photoshop

Canva

Google Ads

Microsoft Office

Job description

Position Summary:

The Digital Marketing and Media Coordinator edits and optimizes media across all online digital channels. The two major components of the role are website requests/updates and digital marketing graphic design. This role helps to support important Yeshiva University MarComm (Graduate School) team digital marketing projects and tasks.

The role may be considered for a hybrid work arrangement.

Position Responsibilities:

• Builds, updates, edits, and maintains relevant YU marketing webpages based on stakeholders' web requests
• Monitors social media posts and comments for content posting representing YU internal stakeholders
• Works with internal stakeholders to optimize digital marketing and revenue opportunities
• Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads
• Trains and assists content editors on use of Drupal CMS
• Stays current on Drupal CMS feature updates to optimize web user experience
• Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal
• Updates video message board
• Develops relationships and engages with media and influencers via social media
• Creates MS Forms and implements them on the website
• Creates flat-screen advertising and announcements for campus digital screens
• Administers and edits WordPress blogs
• Tracks and implements Search Engine Optimization (SEO) changes and updates the process of improving a website's visibility and ranking in search engine results pages (SERPs) like Google, Bing, etc., for specific keywords and phrases
• Focusing on driving organic traffic from search results, as opposed to paid advertising
• Monitors/creates web pages optimized for Mobile viewing as well as desktop
• Edit photos and create marketing graphics for use across digital platforms
• Administers and updates faculty profile pages
• Proactively contributes to the university's evolving marketing vision by making regular strategic suggestions related to branding, promotional focus, content themes, and audience engagement tactics, ensuring alignment with industry trends and business goals
• Updates the department's production report on a weekly basis
• Strategic and tactical SEO updates to the YU website
• Key backup support for the Web Production Manager on important web requests
• Administers and maintains marketing systems, including HubSpot -supports user access, marketing assets, forms, lists, workflows, tracking, reporting, troubleshooting, integrations, and other platform needs

Experience & Educational Background:

Required Qualifications:

• Bachelor's degree from an accredited institution in an appropriate area of specialization
• One year of professional experience as a graphic designer, photographer/videographer, or webmaster
• Any appropriate combination of relevant education, experience, and/or certifications may be considered
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, and Outlook)
• Experience with Adobe Photoshop
• Familiarity with HTML, CSS, and web UX best practices
• Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.)
• Strong project management and organizational skills with the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously
• Proficiency with social media management tools, analytics platforms, and content management systems
• Proficiency with graphic design tools (e.g., Adobe Photoshop, Canva) to assist with creating promotional visuals and social media posts

Preferred Qualifications:

• Experience working with digital media, multimedia, video, etc
• Solid technical background and proficiency in using Adobe Creative Suite
• Digital media production and graphic design experience
• Strong attention to detail and problem-solving skills; possess a strong work ethic; both reliable and punctual; the ability to work independently and prioritize tasks effectively; excellent communication skills, both verbal and written; flexibility to adjust to changing priorities and emergencies; excellent time management skills and the ability to multitask; physical stamina and ability to perform role requirements
• Experience working with marketing systems and CRM administration; HubSpot experience preferred

Skills & Competencies:

• Knowledge of social media platforms and ability to implement social media campaigns
• Knowledge and ability to create digital graphic design with strong aesthetics that work with branding guidelines
• Basic knowledge of UX/UI design
• Strong organizational skills and an ability to prioritize and complete simultaneous projects with attention to detail and within deadlines
• Excellent interpersonal, verbal, and written communication skills
• Excellent troubleshooting and technical skills
• Ability to think critically and make clear, well-reasoned, and timely decisions
• Ability to establish and maintain a good rapport with university faculty, staff, students, and the general public
• Ability to operate personal computers with proficiency and learn new applications and systems

Salary Range:

$30.22 - $32.97 per hour

About Us:

Yeshiva University is dedicated to academic excellence, intellectual exploration, and the advancement of timeless values that shape and impact lives. With a rich tradition rooted in Jewish thought and heritage, YU fosters a dynamic learning environment across its undergraduate, graduate, and professional schools. Our mission is to cultivate the next generation of leaders who will contribute meaningfully to society, guided by a commitment to ethics, innovation, and service. Our community extends far beyond the classroom, encompassing thousands of students, faculty, staff, and more than 70,000 alumni and supporters worldwide, all working together to build a brighter future.

As a Yeshiva University employee, you will be part of a welcoming, diverse, and intellectually engaging community that values collaboration, excellence, and professional growth. We offer a supportive and stimulating workplace with tangible employee benefits, opportunities for advancement, and a strong sense of purpose. Beyond professional development, YU is committed to ensuring a high quality of life for its employees, offering a work environment that prioritizes well-being, work-life balance, and a culture of mutual respect. Every role at YU contributes to our broader mission of education, research, and societal impact, ensuring that all members of our community-students, faculty, staff, alumni, and friends-are inspired to make a difference. We invite you to bring your talent and passion to YU and join us in shaping the future.

Equal Employment Opportunity:

Yeshiva University is an equal opportunity employer committed to providing employment opportunities to all employees and candidates without regard to race, color, age, sex, national origin, disability status, or any other characteristic protected by federal, state, or local laws.