Hybrid Digital Marketing Manager for Regenerative Snacks

Union Grove Farm; Chapel Hill (NC); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Union Grove Farm is seeking a creative Digital Marketing Manager to build awareness, loyalty, and revenue for our regenerative vineyard and new grape snack line. This role focuses on telling our story, growing our digital presence, and engaging target audiences across channels.

The ideal candidate blends analytics with creativity to translate brand values into campaigns, content, and community-building efforts that drive customer growth and sales. This hybrid role includes weekly on-farm days.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or related field preferred.
• 2–3 years of digital marketing, content creation, or brand communications with measurable results.
• Experience in consumer-packaged goods (CPG), preferably within healthy food, beverage, or lifestyle brands.
• Strong writing, editing, and storytelling skills.
• Experience with SEO/AEO, social media platforms, email and SMS marketing, and basic analytics.
• Hands-on experience with marketing automation and CRM tools such as Klaviyo, Attentive, Mailchimp.
• Familiarity with Google Analytics, Meta Business Suite, Canva, TikTok (including TikTok Shop), and website CMS platforms.
• Ability to balance creativity with data-driven decision-making.
• Interest in food, beverage, agriculture, wellness, or lifestyle branding a plus.

Responsibilities

• Launch and grow our freeze-dried grape snack brand through digital campaigns.
• Define brand voice across website, email, social, SMS and other channels.
• Identify target audiences and optimal platforms, including TikTok.
• Manage email and SMS campaigns with segmentation and automation.
• Use MarTech tools to build data-driven campaigns and improve retention.
• Conduct SEO/AEO to boost visibility and traffic.
• Create content for social, video, blogs, emails, and product storytelling.
• Support TikTok strategy and social commerce opportunities.
• Engage with the community and grow brand loyalty.
• Analyze performance and refine strategy based on data.
• Support revenue by optimizing campaigns and acquisition.

Skills

Digital marketing

Content creation

Brand communications

Data-driven decision making

Copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Klaviyo

Attentive

Mailchimp

Google Analytics

Meta Business Suite

TikTok Shop

CMS platforms

Job description

Union Grove Farm is seeking a creative Digital Marketing Manager to build awareness, loyalty, and revenue for our regenerative vineyard and new grape snack line. This role focuses on telling our story, growing our digital presence, and engaging target audiences across channels.

The ideal candidate blends analytics with creativity to translate brand values into campaigns, content, and community-building efforts that drive customer growth and sales. This hybrid role includes weekly on-farm days.