Digital Marketing Manager

Union Grove Farm; Chapel Hill (NC); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Union Grove Farm is seeking a creative Digital Marketing Manager to build awareness, loyalty, and revenue for our regenerative vineyard and new grape snack line. This role focuses on telling our story, growing our digital presence, and engaging target audiences across channels.

The ideal candidate blends analytics with creativity to translate brand values into campaigns, content, and community-building efforts that drive customer growth and sales. This hybrid role includes weekly on-farm days.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or related field preferred.
• 2–3 years of digital marketing, content creation, or brand communications with measurable results.
• Experience in consumer-packaged goods (CPG), preferably within healthy food, beverage, or lifestyle brands.
• Strong writing, editing, and storytelling skills.
• Experience with SEO/AEO, social media platforms, email and SMS marketing, and basic analytics.
• Hands-on experience with marketing automation and CRM tools such as Klaviyo, Attentive, Mailchimp.
• Familiarity with Google Analytics, Meta Business Suite, Canva, TikTok (including TikTok Shop), and website CMS platforms.
• Ability to balance creativity with data-driven decision-making.
• Interest in food, beverage, agriculture, wellness, or lifestyle branding a plus.

Responsibilities

• Launch and grow our freeze-dried grape snack brand through digital campaigns.
• Define brand voice across website, email, social, SMS and other channels.
• Identify target audiences and optimal platforms, including TikTok.
• Manage email and SMS campaigns with segmentation and automation.
• Use MarTech tools to build data-driven campaigns and improve retention.
• Conduct SEO/AEO to boost visibility and traffic.
• Create content for social, video, blogs, emails, and product storytelling.
• Support TikTok strategy and social commerce opportunities.
• Engage with the community and grow brand loyalty.
• Analyze performance and refine strategy based on data.
• Support revenue by optimizing campaigns and acquisition.

Skills

Digital marketing

Content creation

Brand communications

Data-driven decision making

Copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Klaviyo

Attentive

Mailchimp

Google Analytics

Meta Business Suite

TikTok Shop

CMS platforms

Job description

Company Description

Union Grove Farm is a purpose-driven regenerative vineyard dedicated to sustainable agriculture and growing & bringing to market delicious, unique foods that nourish both people and planet. At the heart of our work are SuperHero Grapes,a vibrant, freeze-dried grape snack designed to deliver exceptional flavor and nutrient dense grapes. As a Tier 5 Certified Regenerative farm, we’re deeply committed to thoughtful stewardship, continuous improvement, and producing food with integrity, care and a lasting positive impact.

Role Description

Brand, Community & Revenue Growth

We’re seeking a creative, strategic Digital Marketing Manager to help build awareness, loyalty, and revenue for our vineyard and new freeze-dried grape healthy snack line. This role will focus on telling our story, growing our digital presence, connecting with target audiences, and creating meaningful engagement that turns interest into customer growth and sales. This is a hybrid position with set weekly days spent on the farm.

The ideal candidate is both analytical and creative, with a strong ability to translate brand values into content, campaigns, and community-building efforts across digital channels while helping drive revenue for the business.

Key Responsibilities

• Build and execute digital marketing campaigns that successfully launch and grow our freeze-dried grape snack brand.
• Develop a clear brand voice and help maintain consistency across website, email, social media, SMS, and other digital platforms.
• Identify target audiences, customer segments, and the optimal platforms for reaching them, including emerging channels such as TikTok and TikTok Shop.
• Manage and optimize email and SMS marketing campaigns, including segmentation, automation, and lifecycle journeys to drive engagement and revenue.
• Leverage MarTech tools (e.g., Klaviyo, Attentive) to build data-driven campaigns, track customer behavior, and improve retention and conversion.
• Conduct SEO/AEO research and optimize e-commerce website content to improve search visibility and organic traffic.
• Create engaging content including social posts, short-form video, blog articles, email campaigns, SMS messaging, and product storytelling.
• Support TikTok content strategy and explore social commerce opportunities, including TikTok Shop activation and optimization.
• Support community engagement by responding to followers, encouraging conversation, and helping cultivate brand loyalty.
• Research competitors, consumer trends, and market opportunities in the snack, specialty food, and wellness space.
• Analyze campaign and content performance, then use data to refine strategy and improve results.
• Help drive revenue by supporting conversion-focused campaigns, promotional strategy, and customer acquisition efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or related field preferred.
• 2–3 years of experience in digital marketing, content creation, or brand communications with measurable results.
• Experience in consumer-packaged goods (CPG), preferably within healthy food, beverage, or lifestyle brands.
• Strong writing, editing, and storytelling skills.
• Experience with SEO/AEO, social media platforms, email and SMS marketing, and basic analytics.
• Hands-on experience with marketing automation and CRM tools such as Klaviyo,
• Attentive, Mailchimp, or similar platforms.
• Familiarity with Google Analytics, Meta Business Suite, Canva, TikTok (including TikTok Shop), and website CMS platforms.
• Ability to balance creativity with data-driven decision-making.
• Interest in food, beverage, agriculture, wellness, or lifestyle branding a plus.