Brand Manager — Growth & Innovation (Hybrid)

Califia Farms; Los Angeles (CA); Hybrid; USD 125,000 - 140,000; Full time

Job summary

Califia Farms seeks a Brand Manager to lead product portfolio strategy and marketing activation for a key product category. You will use consumer, category, and competitive insights to drive annual revenue and gross margin targets, coordinating with R&D, Sales, Finance and Operations.

You will manage timelines, budgets, and consumer learning plans, influencing senior leadership decisions and guiding cross-functional teams from concept to post-launch analysis in a hybrid role based at our DTLA

Qualifications

• Experience in consumer-packaged goods marketing.
• 3–4 years in brand management.
• Experience using syndicated data to measure performance.

Responsibilities

• Lead product management, innovation, and marketing activation for a product line within Califia’s portfolio.
• Build plans to deliver annual revenue, volume, and gross margin targets.
• Collaborate with R&D, Sales, Finance, and Operations to drive strategic projects forward.
• Lead cross-functional teams to develop and launch innovations and line extensions.
• Develop project revenue/consumption forecasts and detailed timelines.

Skills

Brand management

Cross-functional collaboration

Market research

Data-driven decisions

Education

MBA (preferred)

Tools

Circana data

Nielsen data

Numerator data

Job description

Califia Farms seeks a Brand Manager to lead product portfolio strategy and marketing activation for a key product category. You will use consumer, category, and competitive insights to drive annual revenue and gross margin targets, coordinating with R&D, Sales, Finance and Operations.

You will manage timelines, budgets, and consumer learning plans, influencing senior leadership decisions and guiding cross-functional teams from concept to post-launch analysis in a hybrid role based at our DTLA