Marketing & Content Manager

Ranch Brand Meat Co; Chippewa Falls, Northern (WI, KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Gear provided

Job summary

Ranch Brand Meat Co. in Wisconsin seeks a Marketing & Content Manager to own the marketing loop for a pasture-to-counter beef brand with four stores in the Chippewa Valley. You will drive content across platforms, manage paid media, and own email/SMS campaigns from end to end.

Based in person or hybrid, you will shoot, edit, write, and publish weekly content, oversee the online storefront and reviews, and report results monthly. Prior Shopify/retail experience is a plus.

Qualifications

• Experience running marketing for a real brand with a real budget.
• Ability to shoot, edit, write, and publish content weekly.
• Experience spending on Meta ads and learning from results.
• In-person or hybrid work; not remote. Experience in Shopify, food, agriculture, or retail is a plus.

Responsibilities

• Create short-form video and organic content for Instagram, Facebook, TikTok, and YouTube.
• Manage paid media on Meta and Google platforms.
• Own email and SMS marketing end-to-end.
• Oversee online storefront, Google Business profiles, and reviews.
• Develop and maintain the marketing playbook; shoot, edit, write, and publish weekly.
• Manage ad spend and report marketing metrics monthly.

Skills

Video production

Social media marketing

Content creation

Paid media management

Email marketing

SMS marketing

Analytics

Tools

Shopify

Meta Ads

Google Ads

Job description

Ranch Brand Meat Co. is hiring a full-time Marketing & Content Manager to own the whole marketing loop for a pasture-to-counter beef brand with four retail stores in the Chippewa Valley, a wholesale program, and an online store that ships beef nationwide.

What you'll own:

• short-form video and organic content across Instagram, Facebook, TikTok, and YouTube;
• paid media on Meta and Google;
• email and SMS end to end;
• the online storefront presentation, Google Business profiles, and reviews;
• and the marketing playbook. You'll shoot, edit, write, and publish on a weekly cadence, manage the ad spend, and report the numbers monthly.

Who we're looking for:

someone who has run marketing for a real brand with a real budget, can pick up a camera and come back with something usable, has spent money on Meta ads and learned from it, and thinks in loops, not posts. Shopify, food, agriculture, or retail experience is a plus. In person or hybrid; the content is shot in our stores, our plant, and our pasture, so this is not a remote role.

Job Details:

Full-time, salaried. Based in the Chippewa Valley with regular time at all four stores and the plant in Almena, WI. Reports to the Co-Founder.

• Competitive base plus a performance bonus tied to store sales and paid ad returns.
• PTO.
• We buy the gear.