Digital Marketing Manager

Faulkner Automotive; Trevose (PA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Faulkner Automotive Group is seeking a Digital Marketing Manager to drive digital marketing performance and the full-cycleretail experience. This role blends strategic oversight with hands-on execution and partner management to translate marketing into measurable outcomes.

The ideal candidate will lead initiatives to enhance digital retailing, improve website conversion, and optimize the customer journey from online engagement to dealership interaction. Hybrid role with Trevose in-office days.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required.
• 5–8+ years of experience in digital or performance marketing.
• Experience managing external agencies or marketing partners with accountability for results.
• Experience in automotive, retail, or high-volume lead generation environments strongly preferred.
• Prior experience leading or mentoring team members.

Responsibilities

• Lead development and execution of digital marketing strategies across paid media and OEM programs.
• Oversee external advertising partners and vendors, ensuring performance alignment.
• Improve website performance, UX, lead generation, and conversion across pages.
• Advance digital retailing initiatives and online-to-offline purchase experiences.
• Analyze marketing data and provide strategic recommendations to improve ROI.
• Set clear performance expectations for campaigns and partners.

Skills

Digital marketing

Lead generation

Conversion optimization

Analytics

Cross-team leadership

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Roadster

Dealer.com

CDK

VinSolutions

Google Analytics 4

Google Tag Manager

Tableau

Iterable

SFMC

Google Ads

Meta Ads

Job description

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60+ Best Places to Work Awards.

Digital Marketing Manager Job Overview

The Digital Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing thefull-cycleretail experience across Faulkner Automotive Group. This role blends strategic oversight with hands-on execution and partner management, ensuring that marketing efforts translate into measurable business outcomes.

This individual will lead initiatives that enhance digital retailing capabilities, improve website conversion performance, andoptimizethe customer journey from online engagement through dealership interaction. The Marketing Manager will work closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with goals and evolvingdigitalconsumer experiences.

Digital Marketing Manager Essential Duties and Responsibilities:

• Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
• Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
• Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
• Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
• Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
• Establishclear performance expectations for campaigns and partners, ensuring data-driven decision-making.
• Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
• Collaborate with dealership leadership to align marketing strategies withsales objectivesand operational priorities.
• Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
• Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior.

Schedule: Hybrid Role with Days in Office in Trevose

Tools & Technology Environment

• Website & Digital Retailing Platforms (e.g.,Roadster,Dealer.com, OEM platforms)
• CRM & DMS Systems (e.g., CDK, VinSolutions, or similar)
• Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager,Tableau,Iterable/SFMC)
• Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces)
• Call tracking, chat, and lead management tools
• Microsoft Office Suite and reporting tools

Qualifications & Requirements

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related fieldrequired

Experience:

• 5–8+ years of experience in digital or performance marketing
• Experience managing external agencies or marketing partners with accountability for results
• Experience in automotive, retail, or high-volume lead generation environments strongly preferred
• Prior experience leading or mentoring team members

Skills & Competencies:

• Strong strategic mindset with the ability to translate data into actionable marketing decisions
• Deep understanding of digital advertising, lead generation, and conversion optimization
• Familiarity with digital retailing tools and evolving automotive customer journeys
• Strong analytical and problem-solving skills with a focus on measurable outcomes
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Strong organizational skills with the ability to manage multiple initiatives simultaneously
• Ability to balance strategic leadership with hands-on execution

About Faulkner

The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.

Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.