Hybrid Digital Marketing Director — Strategy & Growth

Great American Insurance Group; Cincinnati (OH); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Wellness programs

Parental leave

Job summary

Great American Insurance Group seeks a seasoned Digital Marketing Director to lead strategy, execution, and enterprise value of the company’s digital marketing function. You will oversee web development, marketing automation, analytics and digital campaigns across 35+ business units.

The role requires strategic leadership, hands-on digital platform expertise, and the ability to manage a distributed team while driving performance and governance across marketing and IT interfaces.

Qualifications

• 15+ years in digital marketing, marketing technology or operations.
• 8+ years leading digital marketing, web or analytics teams.
• Experience in a decentralized, multi-business-unit org is a plus.
• Proven ability to translate data into executive insights and drive decisions.
• Knowledge of AI-driven marketing tools and trends, e.g., AEO and GEO.

Responsibilities

• Set and execute the Digital Marketing strategy and roadmap across units.
• Oversee GAIG.com and subsidiary sites with content standards and UX principles.
• Develop enterprise marketing measurement, dashboards and reporting.
• Lead, develop and retain a digital marketing and tech team.
• Partner with marketing and corporate functions to align roadmaps and investments.

Skills

Digital marketing leadership

Marketing analytics

AI-driven marketing tools

Executive stakeholder management

Education

Bachelor's in Marketing or related field

MBA preferred

Tools

Salesforce Marketing Cloud

Sitefinity CMS

Google Analytics 4

BrightEdge

Google Tag Manager

Tableau

Job description

Great American Insurance Group seeks a seasoned Digital Marketing Director to lead strategy, execution, and enterprise value of the company’s digital marketing function. You will oversee web development, marketing automation, analytics and digital campaigns across 35+ business units.

The role requires strategic leadership, hands-on digital platform expertise, and the ability to manage a distributed team while driving performance and governance across marketing and IT interfaces.