Hybrid Digital Marketing Analytics Specialist

Skyla Credit Union; Charlotte (NC); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical

Vision

Dental

401(k) Match

Tuition Reimbursement

Volunteer Opportunities

Paid Time Off

Well Being Benefit

Interest Rate Perks

Job summary

Skyla Credit Union is seeking a Digital Marketing Performance Analyst to analyze marketing performance across digital and traditional channels, partnering with the Marketing Director to identify opportunities for growth and optimization.

The role emphasizes strong analytical skills, hands-on campaign reporting, website analytics, SEO/AEO/GEO, and translating complex data into clear recommendations for both technical and non-technical audiences in a fast-paced, collaborative environment.

Qualifications

• Bachelor's degree in marketing, advertising, business, analytics, or a related field.
• 3+ years of experience in marketing analytics, performance measurement, marketing operations, or digital marketing.

Responsibilities

• Develop and execute a marketing analytics strategy aligned to Skyla's consumer journey and business goals.
• Monitor, measure, analyze, and report on marketing performance across digital and traditional channels.
• Create and manage marketing dashboards and reporting tools; translate insights into actionable recommendations.
• Collaborate with Marketing stakeholders to ensure data informs campaign strategy, creative decisions, and channel selection.
• Partner with Marketing Coordinator on reporting processes and performance measurement.

Skills

Marketing analytics

Campaign reporting

Data segmentation

CRM / Marketing automation

Google Analytics

Excel

Communication

Team collaboration

Education

Bachelor's degree in marketing/advertising/business/analytics

Tools

HubSpot

Google Analytics

Google Tag Manager

Looker Studio

SEMrush

accessiBe

Adobe Creative Suite

Job description

Skyla Credit Union is seeking a Digital Marketing Performance Analyst to analyze marketing performance across digital and traditional channels, partnering with the Marketing Director to identify opportunities for growth and optimization.

The role emphasizes strong analytical skills, hands-on campaign reporting, website analytics, SEO/AEO/GEO, and translating complex data into clear recommendations for both technical and non-technical audiences in a fast-paced, collaborative environment.