Hybrid Digital Marketing & Advertising Associate Director

Volt Edu; Atlanta (GA); Hybrid; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

Emory University is seeking an Associate Director, Digital Marketing and Advertising to lead digital marketing initiatives across email, digital advertising, and SMS, driving donor engagement and development goals. You will translate strategic plans into scalable implementations and collaborate with stakeholders to ensure policy-compliant campaigns.

The role requires 3+ years in marketing automation with strong writing, analytics, and CRM experience; a Bachelor’s degree is required.

Qualifikationen

• Bachelor’s degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training.

Aufgaben

• Guides the digital marketing efforts of Advancement and Alumni Engagement.
• Develops and executes comprehensive strategic digital marketing plans, researches and identifies digital trends, and tracks and analyses performance of digital campaigns to formulate enhanced strategies across email, digital advertising, and the SMS channels for the division.
• Uses analytics to develop and implement digital strategies that drive constituent engagement that support division strategic goals, broadens exposure, or increases alumni/donor pride, involvement and investment in the university.
• Adheres to policy relating to program initiatives.
• Collaborates with key stakeholders across Emory and the division to achieve goals.
• Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
• Stays abreast of pertinent laws, and implements use of latest trends in marketing, video, social media, and digital strategies.
• Works with external vendors.
• Performs related responsibilities as required.
• Integrate and optimize digital marketing tactics to drive development goals for the University.
• This position requires coming in person two days a week.

Kenntnisse

Salesforce Marketing Cloud

HTML/CSS

SQL

SMS

Content design

Mass email platforms

CRM systems

Microsoft Office

Data analytics

Digital storytelling

Editing

Project management

Team collaboration

Ausbildung

Bachelor’s degree

Three years marketing experience

Tools

Adobe Creative Suite

Jobbeschreibung

Emory University is seeking an Associate Director, Digital Marketing and Advertising to lead digital marketing initiatives across email, digital advertising, and SMS, driving donor engagement and development goals. You will translate strategic plans into scalable implementations and collaborate with stakeholders to ensure policy-compliant campaigns.

The role requires 3+ years in marketing automation with strong writing, analytics, and CRM experience; a Bachelor’s degree is required.