DIRECTOR OF DIGITAL MARKETING

OU Foundation; Norman (OK); On-site; USD 90,000 - 140,000; Full time

Job summary

OU Foundation seeks a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization. The role leads integrated strategies to support fundraising, donor engagement, alumni relations and institutional priorities.

The position oversees campaign planning, audience growth initiatives, marketing technology platforms and digital performance, using analytics to strengthen relationships and drive measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a direct supervisory or team management capacity.

Responsibilities

• Lead development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities.
• Oversee campaign planning, audience growth initiatives and digital marketing performance.
• Leverage analytics, audience insights and emerging tech to create meaningful constituent experiences.
• Manage marketing technology platforms and ensure alignment with brand standards and organizational goals.

Skills

Digital Marketing

Audience Engagement

Marketing Technology

Strategic Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Marketing Automation

CRM Platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Communications Full Time Management Four Partners Place Norman, OK, US 1 Attachments

Reporting to the Assistant Vice President of Marketing & Communications, the Director of Digital Marketing provides strategic leadership for marketing planning, audience engagement and digital experience optimization. Leads development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities. The Director oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance, while leveraging audience insights, analytics and emerging technologies to create meaningful constituent experiences that strengthen relationships and drive measurable outcomes.

Education/Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field; or an equivalent combination of education and professional experience.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a direct supervisory or team management capacity.

Preferences

• Professional leadership experience within higher education advancement, annual giving, alumni engagement or nonprofit fundraising environments.
• Demonstrated success leveraging marketing analytics, audience segmentation, CRM data and automation platforms to improve engagement and conversion outcomes.
• Experience with enterprise marketing and customer relationship management platforms, including Salesforce Marketing Cloud, Salesforce, Blackbaud, HubSpot or comparable technologies.
• Understanding of donor-centered marketing strategies and the ability to balance audience engagement objectives with institutional brand standards.