Director, Market Intelligence & Growth Planning

OhioX; Columbus (OH); Híbrido; USD 110.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive benefits package

Incentive program

Free parking

Free undergraduate tuition for staff

Graduate tuition assistance

Doctoral tuition discount

Descripción de la vacante

Franklin University in Columbus, Ohio invites applications for the Director of Market Intelligence and Planning. The Director leads a cross-functional Marketing Insights Team, represents Marketing in strategic planning, and partners with Franklin’s Center for Strategic Growth & Innovation to develop integrated marketing plans.

You will oversee market research, guide program marketing for new launches and high-growth programs, and translate findings into actionable recommendations for leadership.

Formación

• Bachelor’s degree in marketing, business, communications, research or related field.
• Seven years of experience in integrated marketing, market planning, program or product marketing, market research or marketing strategy.
• Experience with business development teams and tools to inform market development decisions.
• At least three years of experience leading employees or cross-functional teams.
• Experience overseeing market research projects and managing external partners.
• Ability to translate research and performance data into clear recommendations.
• Strong planning, communication, and relationship-management skills.

Responsabilidades

• Represent Marketing in CSGI planning and facilitate integrated marketing plans with stakeholders.
• Oversee market research and the Marketing Insights Team to identify opportunities.
• Operate market research tools to assess markets and uncover insights.
• Translate opportunities into recommendations for business development and resource focus.
• Oversee program marketing for new launches and high-growth programs.
• Prepare decision-ready recommendations on market priorities and launch readiness.
• Evaluate performance and refine future plans with channel owners.
• Lead execution of high-level marketing plans and coordinate with related teams.
• Supervise staff and align across CSGI, academic, enrollment and business development teams.

Conocimientos

Market research

Strategic planning

Integrated marketing

Team leadership

Cross-functional collaboration

Data interpretation

Communication

Relationship management

Educación

Bachelor's degree

Master of Business Administration

Descripción del empleo

Franklin University in Columbus, Ohio invites applications for the Director of Market Intelligence and Planning. The Director leads a cross-functional Marketing Insights Team, represents Marketing in strategic planning, and partners with Franklin’s Center for Strategic Growth & Innovation to develop integrated marketing plans.

You will oversee market research, guide program marketing for new launches and high-growth programs, and translate findings into actionable recommendations for leadership.