Hybrid Digital Designer for Brand Campaigns & Storytelling

Build-A-Bear Workshop, Inc.; St. Louis (MO); Hybrid; USD 65,000 - 100,000; Full time

Job summary

Build-A-Bear Workshop, Inc. seeks a Digital Designer to bring the brand to life through visual storytelling across marketing and digital channels. This hybrid role in St.

Louis blends concept development with hands-on execution for web, email, CRM, paid media, social, and retail marketing. The successful candidate will have a 4+ year track record in digital design, mastery of Adobe Creative Suite, and a portfolio demonstrating multi-channel execution and strong typography, layout, and visual

Qualifications

• 4+ years of digital design, graphic design, advertising, marketing, or related creative experience.
• Proficiency in Adobe Creative Suite.
• A strong portfolio showing conceptual thinking plus hands-on execution across multiple channels, including web, email, CRM, paid media, and social media.
• Exceptional design craft with expertise in typography, layout, composition, visual storytelling, and creative problem solving.
• Familiarity with digital accessibility standards, user-centered design principles, and evolving digital experience best practices.
• Ability to connect business objectives and guest insights to visual communication.
• Strong collaboration skills with copywriters, marketers, photographers, social media teams, developers, and business partners.
• Commitment to design excellence, continuous learning, innovation, and advancing the creative discipline.

Responsibilities

• Translate strategic briefs, objectives, insights, and goals into compelling visual concepts and channel-specific design solutions.
• Design and execute assets across web, email, CRM, paid media, social media, digital marketing, and retail marketing channels.
• Support seasonal campaigns, product launches, promotional initiatives, licensing programs, collaborations, and major brand moments.
• Develop and evolve visual identities, branding systems, and creative frameworks for owned IP across consumer touchpoints.
• Adapt and extend campaign creative across channels while maintaining consistency and brand integrity.
• Partner with Brand, Marketing, Copy, Photography, Print & Environmental Design, Social Media, eCommerce, and Merchandising teams to develop integrated campaigns.
• Apply strong design craft across typography, composition, color, imagery, motion, and visual hierarchy.
• Stay current on emerging design trends, technologies, and consumer behaviors to improve guest engagement.
• Explore and introduce new tools, technologies, and creative methodologies to strengthen concept development and elevate quality.
• Work with creative and marketing teams to leverage AI-powered tools and emerging technologies to expand creative possibilities.
• Present design concepts and recommendations clearly to stakeholders and leadership teams.
• Manage multiple projects and priorities while delivering high-quality work.

Skills

Digital design

Adobe Creative Suite

Portfolio

Typography

Collaboration

Tools

Figma

Adobe After Effects

Adobe Photoshop

Adobe Illustrator

Job description

Build-A-Bear Workshop, Inc. seeks a Digital Designer to bring the brand to life through visual storytelling across marketing and digital channels. This hybrid role in St.

Louis blends concept development with hands-on execution for web, email, CRM, paid media, social, and retail marketing. The successful candidate will have a 4+ year track record in digital design, mastery of Adobe Creative Suite, and a portfolio demonstrating multi-channel execution and strong typography, layout, and visual