Senior Copywriter — Brand Storytelling & Campaigns (Hybrid)

Build-A-Bear Workshop; St. Louis (MO); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Build-A-Bear Workshop in St. Louis, MO is seeking a Senior Copywriter to shape the brand through storytelling across guest touchpoints.

You will own campaign narratives, seasonal platforms, product stories, naming frameworks, and messaging systems to strengthen emotional connection and drive engagement. You will write for digital marketing, CRM, retail, packaging, eCommerce, and emerging AI-driven discovery experiences, collaborating with Brand, Marketing, Creative, and Merchandising teams to

Qualifications

• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong portfolio demonstrating strategic thinking and hands-on copy development across multiple channels.
• Experience writing for digital, CRM, social, retail, product marketing, advertising, and brand campaigns.
• Ability to translate business objectives into engaging guest-facing content.

Responsabilités

• Own campaign narratives, seasonal storytelling platforms, and major brand messaging initiatives.
• Develop compelling product collection stories that create emotional connection and support product launches, licensing programs, collaborations, wholesale initiatives, and seasonal campaigns.
• Create and evolve character backstories, personality frameworks, naming systems, and narrative elements that strengthen Build-A-Bear's storytelling ecosystem.
• Write and edit copy across multiple channels including digital marketing, CRM, retail environments, paid media, video, social media, packaging, eCommerce, PR support, and brand campaigns.
• Develop messaging frameworks that ensure consistency of voice across all guest touchpoints.

Connaissances

Copywriting

Brand storytelling

Content strategy

Editing

Verbal communication

Formation

Bachelor’s degree

Description du poste

Build-A-Bear Workshop in St. Louis, MO is seeking a Senior Copywriter to shape the brand through storytelling across guest touchpoints.

You will own campaign narratives, seasonal platforms, product stories, naming frameworks, and messaging systems to strengthen emotional connection and drive engagement. You will write for digital marketing, CRM, retail, packaging, eCommerce, and emerging AI-driven discovery experiences, collaborating with Brand, Marketing, Creative, and Merchandising teams to