Hybrid Digital & Creator Marketing Lead

Discoverasg; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation and sick days

Health benefits

401K + match

Hybrid workplace

Holidays

Job summary

Archipelago Strategies Group, Inc. (ASG) seeks a Digital & Creator Marketing Manager to lead digital strategies across multiple client accounts.

You will manage paid digital, social media, creator partnerships, email, and website initiatives, aligning with broader campaign goals and client expectations. The role requires 7+ years in digital marketing, agency experience preferred, strong analytics, and collaboration with creative, media, and client services teams.

Qualifications

• 7+ years in digital marketing, social media, creator/influencer marketing; agency experience preferred.
• BS/BA in marketing, communications, advertising, business or related discipline; equivalent experience considered.
• Experience with influencer/creator campaigns and multicultural audience strategies.
• Strong understanding of integrated digital marketing across paid, organic, creator, social, video, search, email, and web.

Responsibilities

• Develop and execute digital marketing strategies across multiple client accounts.
• Recommend the mix of social, creator marketing, paid digital, video, search, email, and web channels based on objectives and audience.
• Manage digital campaign calendars, content plans, audiences, timelines, and approvals.
• Partner with Creative, Media, Communications, Community Engagement, and Client Services to ensure alignment and timely delivery.
• Identify opportunities to improve engagement, conversions, and campaign performance.
• Lead creator and influencer marketing from identification to measurement.
• Develop creator briefs, manage deliverables, timelines, and usage rights.
• Build relationships with multicultural and multilingual creators and networks.
• Develop platform-specific social strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn.
• Collaborate with Creative on digital-first content and creator-generated assets.
• Support website, landing pages, SEO, and email marketing campaigns (HubSpot, Mailchimp, Klaviyo).
• Ensure integrated audience journeys across channels.

Skills

Digital marketing

Social media

Creator marketing

Campaign management

Analytics & reporting

Project management

Client service

Cultural competency

Multilingual capabilities

Education

BS/BA in marketing/communications/advertising/business

Equivalent professional experience

Tools

HubSpot

Mailchimp

Klaviyo

Job description

Archipelago Strategies Group, Inc. (ASG) seeks a Digital & Creator Marketing Manager to lead digital strategies across multiple client accounts.

You will manage paid digital, social media, creator partnerships, email, and website initiatives, aligning with broader campaign goals and client expectations. The role requires 7+ years in digital marketing, agency experience preferred, strong analytics, and collaboration with creative, media, and client services teams.