Hybrid Digital & Creator Marketing Lead

Asg; Massachusetts; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Vacation time

Sick leave

Floating days

Health, dental, and vision plans

401K + match

Professional development

Hybrid workplace

Job summary

Archipelago Strategies Group (ASG) is seeking a Digital & Creator Marketing Manager to lead the development, execution, and optimization of digital marketing across multiple client accounts. You will oversee paid digital, social, YouTube, email, content, website initiatives, and creator partnerships to drive integrated campaigns.

The role requires 7+ years in digital marketing, agency experience preferred, and strong analytics to continually improve results.

Qualifications

• 7+ years of experience in digital marketing, social media, creator/influencer marketing, or integrated marketing.
• Agency experience strongly preferred.
• Experience with paid digital, social, video, search, email, and web channels.
• Ability to interpret data and translate performance into actionable recommendations.
• Bilingual or multilingual capabilities preferred but not required.

Responsibilities

• Develop and execute digital marketing strategies for multiple client accounts.
• Lead creator and influencer marketing with outreach, agreements, and performance measurement.
• Manage paid digital, website, and email campaigns; coordinate with media and creative teams.
• Measure KPIs, optimize campaigns, and report insights to clients and internal teams.
• Collaborate cross-functionally to ensure integrated campaign planning and execution.

Skills

Digital marketing

Social media

Creator marketing

Campaign execution

Analytics

Campaign optimization

Education

BS/BA in marketing or related field

Tools

HubSpot

Mailchimp

Klaviyo

Job description

Archipelago Strategies Group (ASG) is seeking a Digital & Creator Marketing Manager to lead the development, execution, and optimization of digital marketing across multiple client accounts. You will oversee paid digital, social, YouTube, email, content, website initiatives, and creator partnerships to drive integrated campaigns.

The role requires 7+ years in digital marketing, agency experience preferred, and strong analytics to continually improve results.