Digital Content Specialist: Engineering Communications, Tickle College of Engineering - UTK

University of Tennessee, Knoxville; Knoxville (TN); On-site; USD 49,000 - 55,000; Full time

Job summary

The University of Tennessee, Knoxville, Office of Communications seeks a digital media specialist to promote faculty and student activities through digital channels. This hybrid role requires in-office two days per week in Knoxville, with remote work the rest of the time, and focuses on UI/UX, SEO, accessibility, and analytics.

You will create and post content for departmental sites and social channels, manage newsletters, and train faculty on personal research sites.

Qualifications

• Associate’s degree in communications, marketing, web design, English, or related field.
• 2+ years of professional experience related to duties and responsibilities.
• Knowledge of web accessibility standards, SEO, information architecture, and user-centered design.
• Proficiency with WordPress or another content management system.
• Strong writing and verbal communication skills; able to manage multiple projects.

Responsibilities

• Create, update, and maintain content for departmental websites.
• Develop content for college and administrative unit websites.
• Maintain digital content plans aligned with department priorities.
• Analyze website and email analytics to inform content distribution.
• Cross-post content to departmental and college platforms as appropriate.
• Coordinate website redesign efforts with the digital team.
• Train faculty to set up personal research websites.
• Develop email newsletters using marketing platforms and analytics.
• Coordinate social media posts and cross-post to college channels.
• Collaborate with clients on ongoing digital projects; attend team meetings.

Skills

Web accessibility

SEO

Information architecture

Adobe Creative Suite

WordPress CMS

Organizational skills

Content writing

Communication skills

Project management

Social media management

Template-based content creation

Education

Associate’s degree in communications, marketing, web design, English, or related field

Bachelor’s degree (preferred) in communications, marketing, web design, English, or related field

Tools

WordPress CMS

Adobe Creative Suite

Email marketing platforms

Job description

Job Description

The Tickle College of Engineering Office of Communications at the University of Tennessee, Knoxville (UTK), seeks to hire a digital media specialist. This position works closely with other internal team members as well as college and departmental clients within engineering to promote the activities of faculty and students through digital channels. This position collects, creates, and implements electronic media content on a variety of digital platforms for the college and departments that reflect an understanding of the principles of UI, UX, and SEO best practices within existing brand guidelines and current accessibility. Additionally, this position creates and posts content to departmental social media accounts as part of the college and department’s overall strategic content plan. This position follows a hybrid schedule working in-office two days per week and remotely for the rest. Our in-office time is used primarily for team meetings and formal and informal collaboration.

Responsibilities

• Creates, updates, and maintains content for departmental websites.
• Creates content for the college and its administrative unit websites.
• Creates and maintains digital content plan for each department that works within the college's overarching content plan as well as meets the strategic priorities of the departments.
• Maintains analytics data for websites and emails for the college's departments. Using this data, builds content plans and distribution models for digital content.
• Finds opportunities to cross-post content from departmental websites to other digital platforms including the college's digital platforms as appropriate.
• Works with digital team to plan and coordinate larger departmental website redesigns as needed.
• Works individually with faculty to setup and train them on use of personal research websites.
• Uses email marketing platforms to create e-newsletters for departments and college as needed while using analytics to determine the most-relevant and impactful content for department and college newsletters while shaping content plans for multiple audiences to meet strategic priorities.
• Coordinate social media posts for departmental social media accounts and coordinates with Social Media Manager for cross posting to college social channels.
• Meets as part of a team and individually with clients about ongoing digital projects.
• May work on video projects for the college and departments as assigned.

Qualifications

Required Qualifications

• Education: Associate’s degree in communications, marketing, web design, English, or related field
• Experience:2+ years of professional experience directly related to duties and responsibilities specified.
• Knowledge, Skills, Abilities:
  • General knowledge of web accessibility standards, SEO and web best practices, information architecture, and the principles of user-centered design.
  • Demonstrated knowledge of Adobe creative software.
  • Demonstrated knowledge of WordPress or other content management system.
  • Strong organizational skills and attention to detail.
  • Ability to write short- and long-form content for a variety of digital platforms.
  • Proven written and verbal communication skills.
  • Ability to prioritize, manage, and deliver multiple projects on a rolling delivery schedule.
  • Demonstrated ability to manage professional social media accounts.
  • Ability to produce creative work within a system of established templates and content delivery systems.
  • Ability to work well independently and as a member of a collaborative team; act professionally; provide and be receptive to feedback and constructive criticism; be a self-motivated learner; and build and maintain good customer satisfaction for the Tickle College of Engineering Office of Communications.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

• Education: Bachelor’s degree incommunications, marketing, web design, English, or related field
• Experience: 4+ years of professional experience directly related to duties and responsibilities specified.
• Knowledge, Skills, Abilities:
  • Proficient knowledge of web coding and standards and the process of ground-up website development.
  • General knowledge of the principles of effective communication, marketing, and advertising (particularly in online media).
  • Strong interactive design and information architecture skills.
  • Ability to think conceptually and critically and make use of good political and negotiation skills.
  • Ability to edit video and use video editing software.
  • Advocates for best practices in electronic communications.

Work Location

• Location: Knoxville, TN
• Onsite

Compensation And Benefits

• UT market range: MR08
• Anticipated hiring range: $49,000 - $55,000
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

About Us

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees - who uphold the university's tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates", "One of America's Best Large Employers", and "Best Workplace for Women", and has been designated as "Best Place for Working Parents" by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!