Hybrid Digital Marketing Manager: Data-Driven & ROI Focused

Frankel; Gainesville (FL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with match

15 days PTO and holidays

Job summary

Frankel, a Gainesville-based strategic communications firm, seeks a Digital Marketing Manager to lead paid digital media, analytics, email marketing, and SEO for a portfolio of clients. The role requires strategic thinking, data fluency, and clear client communication, with hybrid in-office and remote options.

The position emphasizes cross-functional collaboration, strong analytical skills, and proactive management of multiple accounts in a fast-paced agency environment.

Qualifications

• 3-6 years' experience in digital marketing, ideally within an agency setting.
• Bachelor's Degree in Marketing, Advertising, Communications, or related field.
• Proven experience managing paid social, paid search, and programmatic campaigns.
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio).

Responsibilities

• Strategize, launch, optimize, and report on paid digital media campaigns across channels.
• Set up and maintain analytics infrastructure and dashboards.
• Apply SEO/GEO best practices to guide client strategy and audits.
• Guide internal teams on UX, CRO, accessibility, and privacy compliance.
• Develop email marketing strategy including segmentation and automation.
• Maintain documentation of campaign strategy, performance, and optimizations.

Skills

Analytical skills

Written communication

Verbal communication

Time management

Organization

Multi-account management

Cross-functional collaboration

Agency experience

Education

Bachelor's degree

Tools

GA4

Google Tag Manager

Looker Studio

HubSpot

The Trade Desk

SEMrush

Job description

Frankel, a Gainesville-based strategic communications firm, seeks a Digital Marketing Manager to lead paid digital media, analytics, email marketing, and SEO for a portfolio of clients. The role requires strategic thinking, data fluency, and clear client communication, with hybrid in-office and remote options.

The position emphasizes cross-functional collaboration, strong analytical skills, and proactive management of multiple accounts in a fast-paced agency environment.