VP Business Development - Crypto Markets

Franklin Templeton; New York (NY); On-site; USD 219,000 - 257,000; Full time

Benefits offered by this job

PTO

Health coverage

401k match

Employee stock plan

Education assistance

Learning resources

Job summary

Franklin Templeton seeks a VP of Business Development – Crypto to drive sales growth with hedge funds, institutional allocators, and quantitative funds. You will leverage a deep network in digital assets and traditional finance to expand client adoption and manage high-value relationships.

The role emphasizes strategic growth, product launches, and leading end-to-end deals. Expect regular travel and leadership in client discussions and demonstrations.

Qualifications

• 7+ years in financial services with digital assets experience.
• Experience selling ETFs and building client relationships.
• Regulatory licensing such as FINRA Series 7 is preferred.

Responsibilities

• Develop and execute sales strategy for ETFs and digital assets.
• Grow adoption of crypto platform and services with hedge funds and institutions.
• Lead end-to-end sales cycle from prospecting to closing deals.
• Present to senior clients and conduct industry roundtables.
• Collaborate with marketing and client servicing to support onboarding.

Skills

Digital assets

Hedge funds

Trading operations

Collateral management

Relationship building

Public speaking

CRM proficiency

ETF sales

Sales strategy

Education

Bachelor's degree

FINRA Series 7

Tools

CRM software

Job description

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals.

The Digital Assets team is part of Franklin’s Global Insurance & Institutional Asset Solutions business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.

The VP of Business Development – Crypto will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, institutional allocators and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.

Ongoing Responsibilities

Sales Strategy & Growth

• Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.
• Support the development and execution on opportunities for Franklin Crypto platform.
• Own the full sales cycle from identifying and qualifying prospects to pitching, negotiating, and closing deals. Act as the advocate and primary point of contact for prospects and clients throughout the lifecycle.
• Identify, prospect, and convert high-value prospects to clients. Proactively grow adoption of models and products on the platform with existing clients.
• Help expand reach and presence of the digital asset product lineup across various market segments.
• Deliver impactful client presentations and product demonstrations tailored to target clients. Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
• Set, meet and exceed quarterly and annual revenue targets.
• Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
• Serve as the point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.

Market Presence & Promotion

• Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
• Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
• Host and participate in industry roundtables, panel discussions, and client events to expand the sales funnel and increase conversion rates.
• Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
• Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
• Partner closely with Client Servicing and Support teams to ensure prospects and clients receive a high-quality experience throughout the onboarding and servicing process.

Travel

• Frequent, yet judicious travel to meet with clients, prospects, and attend industry conferences throughout the region.

Ideal Qualifications & Experience

• A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
• Bachelor’s degree or equivalent experience.
• Relevant regulatory licensing in market (e.g. FINRA Series 7).
• Demonstrated success in selling ETFs.
• Experience in product development and launching new investment products.
• Established network and credibility across both digital asset and traditional finance trading communities.
• Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.
• Skilled in relationship building and stakeholder engagement at the senior level.
• Proficient with sales enablement tools, including CRM.
• Energetic, proactive, and solutions-focused with a “Yes” mindset.

Franklin Templeton offers employees a competitive and valuable range of total rewards, monetary and non-monetary, designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance and disability benefits, an employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off, and a motivational wellbeing program. We expect the annual salary for this position to range between $219,000 - $257,000, depending on location and level of relevant experience, plus discretionary bonus.

Highlights Of Our Benefits Include

• Paid Time Off: Three weeks of PTO in your first year
• Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
• Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
• Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
• Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.