Hybrid Digital Ad Ops Specialist

True Media; Minneapolis (MN); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental, vision insurance

401(k) retirement plan with company 4%

Paid holidays and time off

Job summary

True Media in the United States offers an Ad Operations Specialist role supporting a portfolio of client campaigns. You will handle campaign setup, traffic, tracking, and pacing across accounts, serving as the liaison between internal teams and media vendors.

The position emphasizes proactive organization, strong communication, and expertise in tracking architectures, UTMs, and tag management. Hybrid work schedule available across multiple offices.

Qualifications

• 1+ years of professional experience managing digital media campaigns.
• Proficiency in standard business productivity suite.
• Working knowledge of digital ad serving and campaign management platforms.
• Strong understanding of digital media fundamentals and media math.
• Proactive and highly organized.
• Excellent written and verbal communication skills.
• Ability to manage multiple client workstreams accurately and efficiently.
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level.

Responsibilities

• Develop and manage digital campaigns in the ad serving and campaign management platform; monitor pacing and delivery trends.
• Evaluate client measurement needs and determine effective campaign setup and tracking architecture.
• Build and implement UTMs and tracking URLs in alignment with naming conventions.
• Traffic digital assets to vendors and confirm delivery requirements and timelines.
• Monitor campaign delivery and performance reporting; propose resolutions for anomalies.
• Lead implementation of website tags and pixels; maintain trafficking logs and documentation.

Skills

Digital media campaigns

Campaign management

Google Ads

Analytical skills

Education

Bachelor's degree in advertising, marketing, or communications

Tools

Google Analytics

Tag management platform

Campaign management platform

Job description

True Media in the United States offers an Ad Operations Specialist role supporting a portfolio of client campaigns. You will handle campaign setup, traffic, tracking, and pacing across accounts, serving as the liaison between internal teams and media vendors.

The position emphasizes proactive organization, strong communication, and expertise in tracking architectures, UTMs, and tag management. Hybrid work schedule available across multiple offices.