Hybrid Demand Marketing Manager – B2B Tech

The Access Group; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Wellbeing days

25 days leave per year

Health contribution

Charity days

Job summary

The Access Group is seeking a marketing professional to support demand generation for Access Construction in the UK, now expanding to the US market. You will join a global marketing team, developing campaigns across digital channels, content creation, and customer insights.

You’ll collaborate with the Paid Media Lead, leverage Canva and AI tools to speed up output, and help drive qualified leads through the funnel while building understanding of our customers.

Qualifications

• Experience in B2B technology or software marketing.
• Ability to create clear, engaging content across channels.
• Familiarity with digital channels (email, social, paid ads) and ABM concepts.
• Hands-on with Canva and AI-assisted content creation.
• Comfort using marketing automation and CRM tools like Marketo or Salesforce.

Responsibilities

• Support planning and delivery of integrated marketing campaigns across digital, email, events and content syndication to generate qualified leads.
• Collaborate with Paid Media Lead to align adverts and landing pages with ICPs for consistent messaging.
• Create and manage content such as emails, social posts, and campaign assets using AI tools to speed up production and reporting.
• Track funnel performance, share insights, and facilitate smooth lead handovers to Sales Development.

Skills

B2B marketing

Content creation

Digital marketing

Campaign planning

ABM basics

Tools

Canva

Copilot AI

Marketo

Salesforce

Job description

The Access Group is seeking a marketing professional to support demand generation for Access Construction in the UK, now expanding to the US market. You will join a global marketing team, developing campaigns across digital channels, content creation, and customer insights.

You’ll collaborate with the Paid Media Lead, leverage Canva and AI tools to speed up output, and help drive qualified leads through the funnel while building understanding of our customers.