Hybrid Customer Marketing Lead for Growth & Key Accounts

Stateside Brands; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 140,000; Full time

Job summary

Stateside Brands is seeking a Customer Marketing Manager to lead customer-specific marketing strategies and programs across on-premise and off-premise accounts. Reporting to the Senior Director of Trade Marketing, the CMM partners with Chain Sales, Trade Marketing, Brand Marketing and distributors to translate insights into impactful programs.

Hybrid role based out of our Philadelphia headquarters, onsite 4 days per week, to drive growth through targeted campaigns and strong cross-functional

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 4+ years in customer/ trade/ shopper or chain account marketing.
• Experience with alcoholic beverage / CPG / hospitality industries preferred.
• Ability to interpret sales data and market trends.
• Leadership, mentoring, or project leadership potential.

Responsibilities

• Serve as the primary marketing partner for chain accounts to support growth.
• Build relationships with customers, distributors and internal stakeholders.
• Develop and execute customer-specific marketing strategies and activations.
• Coordinate cross-functional resources to maximize brand portfolio performance.
• Lead creation of presentations and selling materials for initiatives.
• Plan, coordinate, and execute promotional and retail marketing programs.
• Support planning meetings, trade shows and key selling opportunities.
• Monitor performance and market opportunities to inform strategy.
• Measure program effectiveness and provide optimization recommendations.
• Drive continuous improvement through analytics and best practices.

Skills

Customer marketing

Project management

Analytical skills

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree

Job description

Stateside Brands is seeking a Customer Marketing Manager to lead customer-specific marketing strategies and programs across on-premise and off-premise accounts. Reporting to the Senior Director of Trade Marketing, the CMM partners with Chain Sales, Trade Marketing, Brand Marketing and distributors to translate insights into impactful programs.

Hybrid role based out of our Philadelphia headquarters, onsite 4 days per week, to drive growth through targeted campaigns and strong cross-functional