Hybrid CRO Manager: AI-Driven Testing & Personalization

Bentley Systems; Denver (CO); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

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Salary and benefits

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Job summary

Bentley Systems is seeking a highly technical Manager of Conversion Rate Optimization to design, build, and launch experiments across Bentley’s B2B website and e‑commerce storefront. You will live in our Optimizely environment, turning strategic concepts into brand‑compliant tests and personalized experiences.

The role requires 6+ years in digital marketing or CRO, strong frontend skills (HTML/CSS/JS), proficiency with Optimizely, and a data‑driven mindset to accelerate test ideation and

Qualifications

• 6+ years of experience in digital marketing, web optimization, or e‑commerce.
• Deep, hands‑on expertise with the Optimizely suite, including Web Experimentation and CMS.
• Strong frontend development skills (HTML, CSS, JavaScript/jQuery).
• AI curiosity with a track record of using generative AI tools to improve testing workflows.
• Design and brand compliance with UI/UX best practices.
• Advanced proficiency with Google Analytics 4 and user behavior tools.
• Familiarity with B2B e‑commerce, lead generation funnels, and storefront optimization.
• Excellent QA and data‑tracking validation.

Responsibilities

• Experimentation & Prototyping: Build and deploy A/B, split, and multivariate tests in Optimizely.
• Design & Prototyping: Create test variations and prototypes within Optimizely CMS, ensuring brand adherence.
• Personalization: Launch targeted personalization campaigns for priority user segments.
• AI‑assisted Execution: Use AI tools to draft copy and speed up test builds.
• Deep‑Dive Analytics: Monitor experiments and ensure GA4 data accuracy.
• Behavioral Research: Analyze session recordings, heatmaps, and feedback tools to identify friction and opportunities.
• Test Reporting: Document reasons and recommendations post‑test.
• Lifecycle & E‑commerce: Optimize funnel, lead capture, pricing pages, and checkout flow.
• Cross‑Functional Collaboration: Work with UX/UI and Engineering; QA for multi-device testing.

Skills

CRO execution

GA4 analytics

AI tooling

Attention to detail

Cross-functional collaboration

Tools

Optimizely Web Experimentation

Optimizely CMS

HTML

CSS

JavaScript/jQuery

Job description

Bentley Systems is seeking a highly technical Manager of Conversion Rate Optimization to design, build, and launch experiments across Bentley’s B2B website and e‑commerce storefront. You will live in our Optimizely environment, turning strategic concepts into brand‑compliant tests and personalized experiences.

The role requires 6+ years in digital marketing or CRO, strong frontend skills (HTML/CSS/JS), proficiency with Optimizely, and a data‑driven mindset to accelerate test ideation and