Customer Relationship Management Analyst

AppleOne Technical Staffing; Orlando (FL); On-site; USD 44,000 - 62,000; Part time

Job summary

AppleOne Technical Staffing seeks a detail-oriented CRM Segmentation Analyst to support multi-channel marketing campaigns through audience segmentation, reporting, and campaign execution. You will build audience files across channels using Simon CDP, create dashboards, perform QA, and ensure data accuracy.

Ideal candidates have strong data analysis and campaign management experience, thriving in a fast-paced, collaborative marketing environment in Orlando.

Qualifications

• Bachelor's degree in Information Technology, Database Marketing, or a related field (or equivalent experience).
• Strong experience with Microsoft Office applications, especially Excel, Power BI, and PowerPoint.
• Excellent communication, organizational, and time management skills.
• Strong attention to detail and commitment to data accuracy.
• Ability to work effectively in a fast-paced team environment.

Responsibilities

• Build and deliver audience files for marketing campaigns across multiple channels.
• Support campaigns through segmentation, data extraction, and audience targeting.
• Conduct QA testing to ensure campaign files and outputs are accurate.
• Create dashboards and operational reports using Power BI, Tableau, or related tools.
• Monitor campaign schedules and maintain campaign calendars to ensure deadlines are met.
• Research and resolve data issues and reporting inquiries.
• Securely deliver and archive campaign files for internal and external partners.
• Collaborate with cross-functional teams to support marketing initiatives and performance goals.

Skills

Audience segmentation

Data analysis

Campaign management

Attention to detail

Communication

Education

Bachelor's degree in Information Technology or Database Marketing

Tools

Power BI

Tableau

SQL

Simon CDP

Excel

PowerPoint

Jira

Job description

Contract Length: 8-month Contract (through May 2027) - could extend

Pay Rate: $38/hour

Start Date: ASAP

About the Role

We are seeking a detail-oriented and analytical CRM Segmentation Analyst to support multi-channel marketing campaigns through audience segmentation, reporting, and campaign execution.

In this role, you will help build and deliver audience files across channels such as email, direct mail, social media, mobile app, and SMS using the Simon CDP platform. You will also create dashboards and reports, conduct QA testing, and ensure campaign data is accurate, secure, and delivered on time.

This is a great opportunity for someone with strong data analysis and campaign management experience who enjoys working in a fast-paced, collaborative marketing environment.

Key Responsibilities

• Build and deliver audience files for marketing campaigns across multiple channels
• Support campaigns through segmentation, data extraction, and audience targeting
• Conduct QA testing to ensure campaign files and outputs are accurate
• Create dashboards and operational reports using Power BI, Tableau, or related tools
• Monitor campaign schedules and maintain campaign calendars to ensure deadlines are met
• Research and resolve data issues and reporting inquiries
• Securely deliver and archive campaign files for internal and external partners
• Collaborate with cross-functional teams to support marketing initiatives and performance goals

Qualifications

• Bachelor's degree in Information Technology, Database Marketing, or a related field (or equivalent experience)
• Strong experience with Microsoft Office applications, especially Excel, Power BI, and PowerPoint
• Excellent communication, organizational, and time management skills
• Strong attention to detail and commitment to data accuracy
• Ability to work effectively in a fast-paced team environment

Preferred Experience

• Experience with database marketing, segmentation, profiling, and data mining
• Experience using campaign orchestration platforms (Simon CDP preferred)
• Experience supporting marketing channels such as:
• Email
• Digital Ads
• Push Notifications
• SMS
• Dialers / Call Center Campaigns
• Experience creating dashboards and visual reports using Power BI or Tableau
• Experience using SQL or other reporting/query tools
• Experience with Jira or similar project management tools

Experience Requirements

• 4+ years of experience delivering targeted audiences in a multi-channel marketing environment
• 4+ years of experience with campaign orchestration technologies
• 4+ years of experience with SQL or reporting/query tools
• 4+ years of experience with Power BI, Tableau, or related reporting tools
• 4+ years of experience using Jira or equivalent project management tools