(Hybrid) Content Creator - Strategic Communications & Marketing

West Virginia University; Morgantown (WV); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a talented Content Creator to enhance its marketing efforts through innovative photography and videography. This pivotal role involves producing high-quality visual content for various platforms, ensuring alignment with brand guidelines. The ideal candidate will have extensive experience in multimedia production, a strong command of Adobe software, and the ability to manage multiple projects effectively. Join a dynamic team that values work-life balance and offers generous benefits while contributing to impactful marketing initiatives.

Benefits

37.5-hour work week

13 paid holidays

24 vacation days per year

18 sick days per year

Range of health insurance

401(a) retirement savings

Wellness programs

Qualifications

• 5+ years of experience in photography and videography.
• Proficient in Adobe software for editing and production.

Responsibilities

• Develop high-quality video projects and edit audio/video at an expert level.
• Create visual content aligning with brand guidelines and style.

Skills

Photography

Videography

Video Editing

Photo Editing

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Adobe Premiere Pro

Education

Bachelor's Degree

Bachelor's Degree in a related field

Tools

CatDV

SmugMug

Drones

Job description

Description

The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for a Content Creator.

About the Opportunity

The Content Creator at West Virginia University is a member of the Strategic Communications & Marketing team. This position develops photography and videography to support central marketing efforts for key audiences across the University's primary marketing channels, including email, print, social media, and web. The Content Creator should be an experienced expert capable of producing creative and strategic visual elements to achieve marketing goals, with a clear understanding of how visual media can help materials reach high-level objectives.

We strongly believe in work-life balance and keeping time for things outside of work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays
• 24 vacation days per year
• 18 sick days per year
• Range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match and other retiree perks
• Wellness programs

What You'll Do:

• Develop high-quality video projects, including interviews, shooting B-roll, and utilizing various visual techniques.
• Edit audio and video projects at an expert level, aligning with project goals.
• Take high-level photography.
• Operate visual equipment (cameras, audio gear, lighting, studio setups, green screens, drones, gimbals).
• Identify ways to enhance WVU's visibility through innovative use of photography, videography, and other visual mediums.
• Stay informed on industry trends and creative executions, integrating them into projects.
• Create visual content that aligns with WVU brand guidelines and style.
• Utilize programs like CatDV and SmugMug for file storage and sharing.
• Maintain a steady flow of campus photography and videography for diverse uses.
• Collaborate with Marketing & Brand Strategy teams to develop audience-focused visual content.
• Work with Storytelling and Social Media teams as needed.
• Understand and embody the University's mission, vision, values, and brand.
• Attend various assignments and events, including evenings and weekends.
• Build strong relationships with visual experts on campus and within the unit.

Qualifications

• Bachelor's Degree
• Minimum of five (5) years of related professional experience
• Equivalent education and experience considered
• All qualifications must be met by the time of employment

Knowledge, Skills, and Abilities

• Excellence in photography, videography, photo editing, and video editing
• Experience in rapid content delivery, sound editing, lighting, animation, and multimedia trends
• Proficiency with Adobe software (Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro)
• Ability to establish cooperative relationships
• Organizational skills for managing tasks and materials
• Ability to handle multiple projects with competing priorities
• Self-motivated, proactive, and independent
• Adherence to WVU brand guidelines
• Awareness of technological trends impacting creative marketing

Preferred Qualifications

• Bachelor's Degree in a related field
• Part 107C drone pilot certification

About WVU

West Virginia University is a community of purpose and pride, committed to impactful research, diverse programs, and employee growth. We value service, curiosity, respect, accountability, and appreciation. Join us to make a lasting impact. For more, visit wvu.edu.

WVU is an Equal Opportunity Employer, welcoming all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.