Hybrid B2B Tech Content Marketing Lead

Global Electronics Association; Deerfield (IL); Hybrid; USD 68,000 - 92,000; Full time

Job summary

Global Electronics Association seeks a Content Marketing Manager to build a scalable content capability that educates audiences and supports campaigns. You will own content for web properties, newsletters, and collateral, translating technical topics into clear, compelling material while upholding brand standards.

You will oversee a library of assets, collaborate with Product Marketing and Digital Campaign teams, and coordinate with the Creative Director to ensure cohesive messaging across

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, public relations, or related field.
• At least 3 years’ Content Marketing experience.
• Progressive experience writing and managing B2B, association, technical, or complex portfolio content; strong writing, editing, and message-simplification skills.
• Experience across web, email, newsletter, campaign, collateral, and enablement formats.
• Experience with AI-assisted writing tools and content performance practices.
• Experience in electronics/engineering/standards or related technical field a plus.
• Experience managing web content, newsletters, content libraries, freelancers, and approval workflows a plus.

Responsibilities

• Write, edit, and produce marketing content across web pages, emails, case studies, and collateral.
• Translate complex topics into clear, audience-centered content with accuracy.
• Establish and enforce marketing copy standards for voice, tone, and brand consistency.
• Own content for Substack and member newsletters; coordinate with Communications.
• Own content layer of marketing web properties; keep content current with positioning.
• Maintain a structured library of approved assets and templates.
• Collaborate with Product Marketing and Digital Campaign teams for timely content.
• Coordinate with Creative Director and Designer to align copy and visuals.
• Manage external writers, including briefs, direction, and deadlines.
• Use performance insights to improve content while preserving portfolio strategy.

Skills

Content marketing

Copywriting

Editing

Communication

Portfolio management

B2B content

SEO basics

AI writing tools

Education

Bachelor's degree in marketing/communications/journalism/English/PR

Job description

Global Electronics Association seeks a Content Marketing Manager to build a scalable content capability that educates audiences and supports campaigns. You will own content for web properties, newsletters, and collateral, translating technical topics into clear, compelling material while upholding brand standards.

You will oversee a library of assets, collaborate with Product Marketing and Digital Campaign teams, and coordinate with the Creative Director to ensure cohesive messaging across