Content Marketing Manager

Global Electronics Association; Deerfield (IL); Hybrid; USD 68,000 - 92,000; Full time

Job summary

Global Electronics Association seeks a Content Marketing Manager to build a scalable content capability that educates audiences and supports campaigns. You will own content for web properties, newsletters, and collateral, translating technical topics into clear, compelling material while upholding brand standards.

You will oversee a library of assets, collaborate with Product Marketing and Digital Campaign teams, and coordinate with the Creative Director to ensure cohesive messaging across

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, public relations, or related field.
• At least 3 years’ Content Marketing experience.
• Progressive experience writing and managing B2B, association, technical, or complex portfolio content; strong writing, editing, and message-simplification skills.
• Experience across web, email, newsletter, campaign, collateral, and enablement formats.
• Experience with AI-assisted writing tools and content performance practices.
• Experience in electronics/engineering/standards or related technical field a plus.
• Experience managing web content, newsletters, content libraries, freelancers, and approval workflows a plus.

Responsibilities

• Write, edit, and produce marketing content across web pages, emails, case studies, and collateral.
• Translate complex topics into clear, audience-centered content with accuracy.
• Establish and enforce marketing copy standards for voice, tone, and brand consistency.
• Own content for Substack and member newsletters; coordinate with Communications.
• Own content layer of marketing web properties; keep content current with positioning.
• Maintain a structured library of approved assets and templates.
• Collaborate with Product Marketing and Digital Campaign teams for timely content.
• Coordinate with Creative Director and Designer to align copy and visuals.
• Manage external writers, including briefs, direction, and deadlines.
• Use performance insights to improve content while preserving portfolio strategy.

Skills

Content marketing

Copywriting

Editing

Communication

Portfolio management

B2B content

SEO basics

AI writing tools

Education

Bachelor's degree in marketing/communications/journalism/English/PR

Job description

Global Electronics Association is seeking a Content Marketing Manager. The Content Marketing Manager builds a high-quality, scalable content capability that helps the Global Electronics Association educate audiences, support campaigns, strengthen authority, enable stakeholders, and advance portfolio goals.

RESPONSIBILITIES

• Write, edit, and produce marketing content against approved briefs, including web and product pages, one-pagers, email and campaign copy, sales enablement materials, case studies, and collateral.
• Translate complex technical, membership, event, education, sustainability, and industry-intelligence topics into clear audience-centered content without weakening subject-matter accuracy.
• Establish and enforce marketing copy standards for voice, tone, clarity, accessibility, terminology, and brand consistency; review content before it ships.
• Own marketing's contribution to the Association's Substack and member newsletters, coordinating with Communications where channels or editorial responsibilities are shared.
• Own the content layer of marketing web properties, including landing pages, campaign pages, product pages, and content hubs; keep content current and aligned with approved positioning.
• Maintain a structured library of approved marketing assets, templates, messaging resources, case studies, and reusable content.
• Partner with Product Marketing Leads to understand strategic intent and with the Digital Campaign Manager to supply channel-ready content on schedule.
• Coordinate with the Creative Director and Graphic Designer so written and visual execution reinforce one another.
• Manage approved external writers or freelancers, including briefs, editorial direction, quality review, and deadline management.
• Use available performance insight to improve content effectiveness while preserving the distinction between content production and portfolio strategy.

REQUIREMENTS

• Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field.
• At least 3 years’ Content Marketing experience.
• Progressive experience writing and managing B2B, association, technical, or complex portfolio content; exceptional writing, editing, interviewing, and message-simplification skills supported by a relevant portfolio; experience across web, email, campaign, newsletter, collateral, and enablement formats.
• Experience producing and managing content across web, email, newsletter, campaign, collateral, and content-library environments.
• Working knowledge of search-informed content practices, accessibility, content performance, and responsible use of AI-assisted writing tools.
• Experience in electronics, manufacturing, engineering, standards, sustainability, workforce development, events, education, or another technical field; experience in a trade association, membership organization, or global B2B environment a plus.
• Experience managing web content, newsletters, content libraries, freelancers, and approval workflows a plus.

Global Electronics Association is an Equal Opportunity Employer offering a competitive salary of $80K and excellent employee benefits. The Association has a hybrid work environment. Position reports to the Bannockburn, IL office.

The Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing.

As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation.

With global headquarters in Bannockburn, Illinois, the Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.