B2B Content Strategist (Hybrid) - Data‑Driven, Multi‑Channel

PowerSecure, Inc.; Durham (NC); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision and life insur

401(k) match

Vacation, holidays, PTO

Flexible spending accounts/Health-s H

Wellness programs

Employee referral program

Tuition reimbursement

Job summary

PowerSecure, Inc. is seeking a Content Manager to lead the development and management of content across video, emails, blogs, case studies, eBooks and more in a B2B environment. You will coordinate with engineering and technical teams, craft omnichannel campaigns and analyze performance to drive decisions.

You will leverage HubSpot and Salesforce for content operations, work on web and podcast content, and help execute fully integrated traditional and digital campaigns in the energy sector.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering, architecture, and other technical teams.
• Proven track record of developing and executing successful digital content strategies.
• Proficient in using HubSpot and Salesforce for content management and marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven decisions.
• Experience working with external vendors and agencies managing marketing materials.
• Curiosity driven with a willingness to learn about the energy industry and mechanical infrastructure.

Responsibilities

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to optimize strategies.
• Conduct customer and technical staff interviews to produce multimedia content packages.
• Maintain brand voice and standards.
• Draft and produce both longform and digestible video content.
• Work with web team on content management of the website.
• Coordinate quarterly marketing strategies with internal and external stakeholders.
• Help identify new marketing channel opportunities and create content tailored for these platforms.
• Manage brand marketing tasks and collateral updates, especially during ongoing rebranding efforts.
• Help run fully integrated marketing campaigns covering both traditional and digital channels.

Skills

Content marketing

B2B marketing

Project management

Communication

Interviews with technical staff

Data-driven decision making

Vendor management

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, journalism, or a related field

Tools

HubSpot

Salesforce

Adobe Premiere

Job description

PowerSecure, Inc. is seeking a Content Manager to lead the development and management of content across video, emails, blogs, case studies, eBooks and more in a B2B environment. You will coordinate with engineering and technical teams, craft omnichannel campaigns and analyze performance to drive decisions.

You will leverage HubSpot and Salesforce for content operations, work on web and podcast content, and help execute fully integrated traditional and digital campaigns in the energy sector.