Hybrid B2B Growth Marketing & Enablement Lead

Toyota Automated Logistics; Indianapolis (IN); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) Retirement Plan with company 
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Vacation / Holiday Pay

Paid Volunteer time off

Tuition Reimbursement

Professional Associations, Conferences

Company Meetings & Events

Job summary

Toyota Automated Logistics is seeking a Marketing Manager to drive demand generation and sales enablement across customer journeys. Based in Carmel, IN, with in-office Mondays, Wednesdays, and Thursdays and remote options on Tuesdays and Fridays.

You will lead the Sales Enablement team, partner with Sales and Marketing leaders, and develop campaigns, content, and tools to engage prospects and strengthen relationships, contributing to growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in B2B marketing, demand generation, sales enablement, ABM, or integrated marketing.
• Experience leading, coaching, or developing marketing professionals.
• Experience partnering with sales teams in a complex B2B environment.
• Strong understanding of buyer journeys, segmentation, demand generation, nurture strategies, and relationship marketing.
• Experience developing customer-facing collateral, presentations, campaigns, and sales tools.
• Strong analytical, project management, communication, and relationship-building skills.
• Ability to manage multiple priorities and collaborate across teams.

Responsibilities

• Lead, coach, and develop the Sales Enablement team and set priorities.
• Partner with TAL sales teams to understand priorities and challenges.
• Develop demand generation and nurture strategies across buyer journeys.
• Expand digital nurture campaigns via HubSpot and audience segmentation.
• Create targeted, relevant marketing experiences using customer data.
• Use insights to improve messaging, content, and engagement strategies.
• Plan and execute ABM initiatives with Sales for strategic accounts.
• Develop sales enablement resources such as collateral, presentations, proposals, and messaging.
• Produce content tailored to buyers, industries, solutions, and journey stages.
• Align Marketing and Sales teams to identify needs and content gaps.
• Integrate sales enablement, digital marketing, content, and campaigns into cohesive journeys.
• Measure and optimize demand generation, nurture, ABM, and enablement initiatives.

Skills

B2B marketing

Demand generation

Sales enablement

ABM

Integrated marketing

Relationship marketing

Content development

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Job description

Toyota Automated Logistics is seeking a Marketing Manager to drive demand generation and sales enablement across customer journeys. Based in Carmel, IN, with in-office Mondays, Wednesdays, and Thursdays and remote options on Tuesdays and Fridays.

You will lead the Sales Enablement team, partner with Sales and Marketing leaders, and develop campaigns, content, and tools to engage prospects and strengthen relationships, contributing to growth.