Marketing Communications Lead

Toyota Automated Logistics; Noblesville (IN); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(k) Retirement Plan with company

Vacation / Holiday Pay

Paid Volunteer time off

Tuition Reimbursement

Professional Associations, Conferences

Job summary

Toyota Automated Logistics is seeking a Marketing Communications Lead to plan and execute integrated programs across content, media relations, digital channels and events. The role focuses on driving awareness, engagement and qualified leads for priority verticals.

Based in Carmel, IN with relocation to Noblesville by 2027, the position offers remote work on Tuesdays and Fridays after training, with in-person collaboration on-site the rest of the week.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5–8 years of experience in marketing communications, demand generation or B2B marketing.
• Proven experience leading integrated campaigns across digital, media and events.
• Strong writing, storytelling and project management skills.
• Ability to manage multiple priorities while leading and mentoring a team.
• Experience with HubSpot or other marketing automation tools.
• Experience with CRM systems is a plus.
• Experience in industrial, manufacturing, logistics or technology industries preferred.
• Must be eligible to work in the USA long term without sponsorship.

Responsibilities

• Develop and execute multi-channel lead generation campaigns aligned to business and vertical market priorities.
• Collaborate with strategic marketing and sales to align messaging, value propositions and campaign timing.
• Partner with sales and marketing technology team to ensure strong lead flow, campaign attribution and performance reporting.
• Optimize campaigns based on data, insights and market feedback.
• Lead proactive media relations strategy, including press releases, story pitching, and thought leadership placement alongside agency of record.
• Build and maintain relationships with trade media, industry publications and external partners.
• Support executive visibility and brand reputation initiatives.
• Own social media strategy and execution across priority platforms, ensuring consistent voice, global brand alignment and engagement.
• Lead the planning and execution of trade shows, conferences and speaking engagements, from strategy through post-event reporting.
• Partner with internal teams and vendors to deliver cohesive messaging, booth experiences and promotional programs.
• Track event ROI and contribution to pipeline.
• Ensure all communications align with corporate brand guidelines and messaging frameworks.
• Work cross-functionally to develop dynamic content focused on ideal customer profiles—enabling successful, targeted campaigns.
• Manage agency and vendor relationships as needed.

Skills

Campaign management

Content marketing

Public relations

Social media

Team leadership

Strategic thinking

Writing skills

Education

Bachelor's degree

Tools

HubSpot

CRM systems

Job description

The Marketing Communications Lead is responsible for planning and executing integrated marketing communications programs that drive awareness, engagement and qualified lead generation across priority vertical markets. This role owns the execution of campaigns across content, media relations, digital and social channels, events and tradeshows, ensuring consistent brand messaging and measurable impact.

This position will initially be based in our Carmel, IN headquarters. Our headquarters will be moving to Noblesville, IN in January, 2027 and the position will be based there at that point.

This position will have the ability to work remotely on Tuesdays and Fridays each week (after your initial training), with the remaining days working on-site at our headquarters.

Job Responsibilities

Lead Generation & Campaign Execution

• Develop and execute multi-channel lead generation campaigns aligned to business and vertical market priorities.


• Collaborate with strategic marketing and sales to align messaging, value propositions and campaign timing.


• Partner with sales and marketing technology team to ensure strong lead flow, campaign attribution and performance reporting.


• Optimize campaigns based on data, insights and market feedback.

Media & Public Relations

• Lead proactive media relations strategy, including press releases, story pitching, and thought leadership placement alongside agency of record.


• Build and maintain relationships with trade media, industry publications and external partners.


• Support executive visibility and brand reputation initiatives.

Social Media & Digital Channels

• Own social media strategy and execution across priority platforms, ensuring consistent voice, global brand alignment and engagement.


• Lead the team in developing content calendars -- overseeing publishing and monitoring performance trends.

Trade Shows & Events

• Lead the planning and execution of trade shows, conferences and speaking engagements, from strategy through post-event reporting.


• Partner with internal teams and vendors to deliver cohesive messaging, booth experiences and promotional programs.


• Track event ROI and contribution to pipeline.

Cross-Functional Collaboration & Brand Stewardship

• Ensure all communications align with corporate brand guidelines and messaging frameworks.


• Work cross-functionally to develop dynamic content focused on ideal customer profiles—enabling successful, targeted campaigns.


• Manage agency and vendor relationships as needed.

Travel Expectations

up to 15% (mostly to tradeshows and customer sites)

Preferred Skills & Qualifications

• Bachelor’s degree in marketing, communications, public relations or a related field


• 5–8 years of experience in marketing communications, demand generation or B2B marketing.


• Proven experience leading integrated campaigns across digital, media and events.


• Strong writing, storytelling and project management skills.


• Ability to manage multiple priorities while leading and mentoring a team.


• Previous experience in HubSpot or other marketing automation tools required.


• Experience with CRM systems a plus.


• Experience in industrial, manufacturing, logistics or technology industries preferred.


• Must be eligible to work in the USA long term without sponsorship.


• Employees must follow all information security policies, protect confidential data, complete required training, and report any suspected security incidents to support our information security controls.

About Toyota Automated Logistics

Toyota Automated Logistics is your global partner for integrated warehouse automation. Our team combines the talents of Bastian Solutions, Vanderlande’s warehousing business and viastore under one brand to deliver scalable systems, intelligent software and life-cycle services.

In addition to exciting work at a growing company, we offer the following benefits:

• Health, Dental, and Vision Insurance


• 401(k) Retirement Plan with a company match


• Vacation / Holiday Pay


• Paid Volunteer time off


• Tuition Reimbursement


• Professional Associations, Conferences and Subscriptions


• Company Meetings & Events

Toyota Automated Logistics does not work with outside recruiting agencies. No solicitation phone calls please.