Hybrid B2B Content Marketing Specialist

L2T; Evanston (IL); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life insurance

Short and long-term disability

Paid parental leave

Employee Assistance Program (EAP)

401(k) with company match

Paid time off and company holidays

Summer Fridays

Job summary

L2T Media, a leading automotive digital marketing company, is seeking a Content Marketing Specialist to strengthen our brand and support customer acquisition, engagement, retention, and sales enablement through compelling content.

You will develop B2B content strategies, create multimedia content, collaborate with marketing, product, and sales teams, and help communicate the value of L2T's solutions to clients and internal stakeholders. Hybrid in Evanston, IL.

Qualifications

• 2+ years of experience in B2B marketing communications, public relations, content marketing, or digital marketing.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent project management, organization, and time management abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and collaboration skills with cross-functional teams.
• Advanced Microsoft Office skills, including Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Develop content marketing strategies that drive brand awareness, website traffic, customer engagement, lead generation, and customer retention.
• Create compelling content across email marketing campaigns, digital properties, social media, sales enablement materials, customer communications, and industry events.
• Ensure all content aligns with L2T's brand voice, style, and messaging standards.
• Develop product messaging that clearly communicates the value of L2T's solutions to customers and internal teams.
• Research automotive and digital marketing trends and transform insights into educational and engaging content.
• Manage and execute company communications across LinkedIn, Facebook, Instagram, and press release channels.
• Collaborate with creative services, product, sales, and leadership teams to develop impactful campaigns and storytelling initiatives.
• Support sales teams by creating content and messaging that helps communicate product value and drive customer conversations.
• Maintain database quality and accuracy within Salesforce and Pardot through ongoing data management and cleansing.
• Manage multiple projects while maintaining a high level of quality, organization, and attention to detail.

Skills

Writing

Editing

Storytelling

Project management

Time management

Communication

Collaboration

MS Office

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

Salesforce

Pardot

Canva

Job description

L2T Media, a leading automotive digital marketing company, is seeking a Content Marketing Specialist to strengthen our brand and support customer acquisition, engagement, retention, and sales enablement through compelling content.

You will develop B2B content strategies, create multimedia content, collaborate with marketing, product, and sales teams, and help communicate the value of L2T's solutions to clients and internal stakeholders. Hybrid in Evanston, IL.