Hybrid Associate Director, Media - Financial Services

Omnicom Media US; New York (NY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Ptarmigan Media, part of Omnicom Media Group, seeks dynamic media professionals for its New York office. This role focuses on leading client stewardship and crafting integrated media plans across Digital, TV, Print, and more, while guiding junior team members in a fast-paced environment.

The position emphasizes developing strategic POVs, collaborating across teams, and contributing to growth in a hybrid setup with in-office and remote days.

Qualifications

• 5+ years of media planning and buying experience in a media agency.
• Proven ability to develop high-level strategies and implement innovative ideas across the funnel.
• Strong negotiation skills and ability to drive incremental value using analytics tools.

Responsibilities

• Lead and manage the day-to-day stewardship of client business.
• Develop integrated media plan recommendations spanning tactical activations.
• Oversee campaign reporting and analytics, distilling key insights and optimizations.
• Guide and nurture junior team members through the planning process.
• Provide oversight of campaign performance reporting and cross-team collaboration.
• Lead client briefing meetings with senior stakeholders (CMO, Head of Marketing).
• Advise team members in developing thoughtful POVs and planning decisions.
• Create professional development frameworks and contribute to thought leadership.
• Participate in new business efforts and team leadership discussions.
• Manage projects, resources, and timelines for stakeholders and clients.

Skills

Media planning

Media buying

360° media

Client relations

Negotiation

Analytics

PowerPoint

Excel

Google Analytics

DoubleClick/DFA

MOAT/IAS

Google Data Studio

Prisma

Spectra

Tools

Google Analytics

DoubleClick/DFA

MOAT/IAS

Google Data Studio

Prisma

Spectra

Job description

Ptarmigan Media, part of Omnicom Media Group, seeks dynamic media professionals for its New York office. This role focuses on leading client stewardship and crafting integrated media plans across Digital, TV, Print, and more, while guiding junior team members in a fast-paced environment.

The position emphasizes developing strategic POVs, collaborating across teams, and contributing to growth in a hybrid setup with in-office and remote days.