Associate Director, Comms Planning - Ptarmigan

Omnicom Media US; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

FSA Healthcare

DCFSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Omnicom Media US is seeking an Associate Director, Communications Planning in New York to lead comms planning for financial-services brands, driving depth, rigor, and smart storytelling.

You will partner with insight, analytics and account teams to infuse audience-led insights, build channel-smart strategies, and turn complex client challenges into actionable recommendations, guiding teams to stay ahead of industry trends and deliver measurable impact.

Qualifications

• 6–8+ years in comms planning or media strategy.
• Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling.
• Strong analytical instincts paired with strong creative problem-solving.
• A natural leader who loves developing people as much as developing strategy.

Responsibilities

• Partner with the insight, analytics and account teams to infuse audience-led insights into every plan, large or small.
• Build channel-smart, competition-aware strategies that help financial brands stand out and stay relevant.
• Turn complex client challenges into clear, actionable, insight-driven recommendations.
• Rally the team along with you to continue pushing the envelope every day in the kinds of ideas we bring to clients.
• Set the bar for quality and ensure all work ladders up to a strong strategic throughline.
• Keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities.
• Be the strategic voice in the room, confident, clear, and able to cut through complexity.

Skills

Channel strategy

Audience insights

Competitive intelligence

Performance storytelling

Team leadership

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you’re passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We’re looking for an Associate Director, Communications Planning who can think fast, see around corners, and turn insight into real impact. You’ll lead comms planning for financial-services brands that demand depth, rigor, and smart storytelling, and you’ll help shape work that actually moves audiences and markets.

What You’ll Lead

Strategic Direction

• Partner with the insight, analytics and account teams to infuse audience-led insights into every plan, large or small
• Build channel-smart, competition-aware strategies that help financial brands stand out and stay relevant.
• Turn complex client challenges into clear, actionable, insight-driven recommendations.
• Rally the team along with you to continue pushing the envelope every day in the kinds of ideas we bring to clients
• Set the bar for quality and ensure all work ladders up to a strong strategic throughline.
• Keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities.
• Be the strategic voice in the room, confident, clear, and able to cut through complexity.

Who You Are

• 6–8+ years in comms planning or media strategy, ideally in complex categories like finance.
• Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling.
• Strong analytical instincts matched with strong creative problem-solving.
• A natural leader who loves developing people as much as developing strategy.
• Someone who brings energy, clarity, and momentum to every room.

#LI-KC2

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000—$140,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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